商业报道:“哈利波特”品牌（在线收听）

Script:

“This is brilliant…” said Ron. J.K. Rowling has written seven Harry Potter books, dozens of other authors have climbed on the bandwagon. The term Harry Potter brings up dozens of titles on Amazon, from Unlocking Harry Potter to Who Killed Dumbledore. But the boy wizard shows up beyond the fiction section. Next to business books about the man who used to run GE, you might find, If Harry Potter Ran General Electric.

The Harry Potter fans are emailing me ,uh, in incredible quantities to tell me they have learnt lessons from the stories that they had never seen before.

In the end, only one will go down in history.

Author Tom Morris says Rowling’s characters like Dumbledore are great role models for business. He shows how sustainably great leadership has to come from a great person that you need a high competence and deep character to really sustain as a leader. And he is an ideal teacher for Harry.

Expecto Patronum

Voldemort is a fantastic ...

There are books condemning Rowling’s use of magic, but Dow Krulwich wanted to teach his children about Jewish themes, and he wrote Harry Potter and Torah.

There is a lot of discussion in religious literature about things like can magic be used on the Sabbat, is it a considerable work? Is it prohibited on the Sabbat as a work? And to explain that in general might seem interesting or not interesting, but if you explain it through Harry Potter, it seems like fun.

And Krulwich doesn't think Harry's coattails will shorten after the seventh book. Look at Sherlock Homes, people love certain, certain books and certain movies have kept their appeal for a long time, I think that Harry Potter certainly is the same.

Though a slew of unauthorized titles have come out this year to ride the wave.

There is one segment of Potter publishing that will come to an end, and there's a book that speculate on whether Harry will die. With that settled, fans will have to debate other parts.

So what leadership skills do you think Harry Potter has to run General Electric?

Un, well, most of all I think that he just has a good personality and people like him when they know him and I think that that’s important when you are running a business, you have to be likable, you have to be charismatic.

Morris says Potter is a natural leader. He doesn’t do what’s easy, he does what’s right. He doesn't, he doesn’t do what’s safe, he does what’s needed. And I think we need more leaders, uh, capable of doing that today.

I don't want to fight.

Potter made J.K.Rowling the first billionaire author. A few others have made a buck too. Jim Boulden CNN, London.

Notes:

Sherlock Homes（福尔摩斯）: a fictional detective of the late 19th and early 20th centuries, who first appeared in publication in 1887. He is the creation of Scottish born author and physician Sir Arthur Conan Doyle.

Make a buck: to gain wealth