西部落：都市丽人的酷酷行头（在线收听）

This morning on Today's Tech, "Are diamonds really a girl's best friend? ". Well, according to a new survey released by the Oxygen Network - Say goodbye to jewelry and hello to technology. In fact, 77% of women said that they would prefer a new plasma TV over that diamond solitaire necklace. An AOL's consumer advisor, Regina Lewis knows what women really want.

Regina, is that really true that women want tech over diamonds?

I don't think we have to… Diamonds we have to swear off diamonds any time soon (No). I think what that survey reflects in the results is that generally when you get something and you use it a lot, you are glad you got it. And the reality is we are using the stuff all day, every day.

And it's making our lives easier. (Exactly) You know sometimes it's harder, depending on the technology. But tell me about this survey; it also says that, you know, electronics, of course, are becoming more appealing for their functionality.

Right, it's interesting. When you ask men, men wanna know what does a gadget do, women wanna know what does it do for me. But not all women are alike and they are not in the same stage in their technology savvyness, so they're usually falling to 3 groups. The first would be Mrs. Doubtwire.

So now who are they, and what kind of technology they are looking for?

Well, Mrs. Doubtwire, a little slow to the games, still a little hesitant, it's a lot of people, probably now doing the email thing. ((Hold her kids at home) ) Yeah, doing the email thing, doing the google thing, if you are doing one of the things, it's digital photography. Women are the memory keepers; they actually became the biggest buyers of digital cameras in 2004 and remain so. (got a lot of) And now you are starting to see the feminine sensibility, (new cameras) yeah in the color, these are the latest greatest models for Sony CyberShot, pink, and you know (all designed for women in nice colors ) yeah, but it's great pictures, big viewing screen and then you know, you, you are not, like who's got a camera. You are lugging around the thing or you have a disposable one, so size and weight really matters.

Put it in the purse (exactly) exactly, very easy to carry, all right, so the Mrs. Doubtwire is going for something like this. What about the prag, pragmatics, (Yes) or, prag, pragmatechs, pragmatechs

Pragmatechs, it's the biggest group and it's women who say: Listen, I just need it to work, but you know what, if you throw in a little style I'll take it and when you mentioned. . .

That's, 76% of the women you surveyed say they wanted to really work with that.

Yeah, to the tune of 65 million dollars in technology purchases, so if you are a technology company, that's too big a number to ignore and that's why you're gonna start to see advertising towards women, and then products like this (right), you just scream, you gotta have this, (wow) so this was debuting on the show today.

I have this computer, but mine is not as wild as that.

Exactly, well this is the new Sony VAIO, you probably have a black or silver one (right).It has been the case for years now. They are only gonna make 500 of these limited edition and come out later this summer (Very cool) at Sonystyle.com, but a perfect example, does everything your laptop does. For when you want it, it's like shopping for a purse now.

Yes, cool, excellent, it looks great too. (Yeah)

Now I mean, as a mum, you're always like taking movie videos of your kids, it's really hard technology though. But these are ways that can simplify your life.

Absolutely, in fact, this one simplifies your life cos it's the same computer you have but you can put it in your purse. (Hmm umm) Right? The weight thing, (Oh my God, that's fantastic) if you carry around a laptop, the novelty wears off, right? Coz they're heavy.

This, you are right, you bring home the videos and then you get lost in cords. Who's got the right cord? You're behind the TV in the snake pit. Now...

Impossible to try to play anything you've got, right?

Yeah, exactly, so we just took the video, we pop up the mini DVD, this plays in any DVD player, one step, one step always wins, that's what a pragmatech likes .

Very neat. OK, actually.

$ 500.

Alright, but of course there's that woman still that always wants to have a little bit of blink in her life.

It's more than a little blink, more

The tech in the city, girl.

Tech in the city. They like to techessorize. This

Techessorize. That's 15% of women that you surveyed (Yeah) really like to have not only the, the function but also the fashion behind the technology.

Yeah, it's a statement for that, and be steal my heart, and this is the new T3, (my gosh, look at this) all in one, this, there is nothing this guy doesn't do.

Oh, Geez.

Email, instant messaging, surf the web and thanks to NYCPeach.com, (right) it's got Swarovski crystal diamonds.

We get the idea now, what about that (7, 000 bucks) speaking of crystals and diamonds, look at that television.

Flat screen TV, we've mentioned that, come way down to a price, 1800 bucks. The price doesn't matter, 10, 000 dollars (10, 000 dollar) for also, (you can get all the blink you want for that) and you know what? Coz it looks good even when it's off, so it becomes an art form.

Absolutely, well, Regina Lewis, it's great, thanks so much.

You are welcome