TED演讲:推特需要如何改变(4)（在线收听）

and also give our customers a much better and easier approach to handle some of the things that they're seeing.

并且为我们的用户打造更好而简便的方法来处理一些问题。

So a lot of what we're doing is around technology, but we're also looking at the incentives on the service:

所以我们的大部分工作都是围绕科技展开的，但我们同时也在思考这个服务的动机：

What does Twitter incentivize you to do when you first open it up? And in the past,

当你第一次登录的时候，推特鼓励你做了什么事？在过去，

it's incented a lot of outrage, it's incented a lot of mob behavior, it's incented a lot of group harassment.

这个平台催生了许多愤怒，催生了许多暴徒行为，也催生了许多团体骚扰。

And we have to look a lot deeper at some of the fundamentals of what the service is doing to make the bigger shifts.

我们正在深入研究我们服务的基本原则，以探求这种行为现象的原因。

We can make a bunch of small shifts around technology, as I just described,

正如我刚才所描述的，我们可以在科技方面做出许多小的改变，

but ultimately, we have to look deeply at the dynamics in the network itself, and that's what we're doing.

但最终，我们必须深入研究网络本身的动态性，而这就是我们现在所做的。

But what's your sense -- what is the kind of thing that you might be able to change that would actually fundamentally shift behavior?

但在你看来——哪些方面的改动是你力所能及并且可以从根本上改善人们行为的呢？

Well, one of the things -- we started the service with this concept of following an account, as an example,

有一件事——我们开设的关注别人账号的这个功能，我举一个例子，

and I don't believe that's why people actually come to Twitter. I believe Twitter is best as an interest-based network.

我猜这不是吸引人们用推特的主要原因。我相信推特的最佳用途是构建兴趣网络。

People come with a particular interest. They have to do a ton of work to find and follow the related accounts around those interests.

人们来到这里，每个人兴趣不同，他们需要花很大的工夫才能找到志同道合的人，关注兴趣相同的账号。