乔布斯传 第548期:铃鼓先生(4)（在线收听）

Rob Glaser, the founder of RealNetworks, tried to circumvent Apple's restrictions in July 2004 with a service called Harmony.

2004年7月，RealNetworks的创始人罗伯·格拉瑟试图绕开苹果的限制，推出了一项名为Harmony的服务。

He had attempted to convince Jobs to license Apple's FairPlay format to Harmony,

他曾经努力说服乔布斯把苹果的FairPlay格式授权给Harmony，

but when that didn't happen, Glaser just reverse-engineered it and used it with the songs that Harmony sold.

但是未能如愿，于是格拉瑟就把FairPlay格式做了逆向工程，并使用在Harmony出售的歌曲上。

Glaser's strategy was that the songs sold by Harmony would play on any device, including an iPod or a Zune or a Rio,

格拉瑟的策略是让Harmony出售的歌曲能够在任何设备上播放，包括iPod、Zmie和Rio，

and he launched a marketing campaign with the slogan "Freedom of Choice."

之后他还发布了以“选择自由”为口号的营销活动。

Jobs was furious and issued a release saying that

乔布斯怒不可遏，发布新闻稿称，

Apple was "stunned that RealNetworks has adopted the tactics and ethics of a hacker to break into the iPod."

苹果“非常吃惊里尔网络采用黑客式的不道德手段侵入iPod”。

RealNetworks responded by launching an Internet petition that demanded "Hey Apple! Don't break my iPod."

作为回应，里尔网络发起了一次网络请愿，广为呼吁：“嗨，苹果！不要毁了我的iPod。”

Jobs kept quiet for a few months,

随后的几个月内，乔布斯一直保持沉默，

but in October he released a new version of the iPod software that caused songs bought through Harmony to become inoperable.

但是在10月，他发布了一款新版的iPod软件，不再支持从Harmony购买的任何歌曲。

"Steve is a one- of-a-kind guy," Glaser said. "You know that about him when you do business with him."

格拉瑟说：“史蒂夫是个独一无二的家伙。你和他做生意的时候就能感受到这一点了。”