商务交际高手11（在线收听） |
| Advertising and marketing Useful sentences Advertising What do you want to convey in the advertisement? I will draw an advertising lift for the new production. A picture gives better impression than just diagram. We have to cut down our advertising budget. It’s too hard for the average customers to understand the advertisement. We are not going to push this product this year. The sales will start to recover with a successful advertisement. We’ve decided to start a large scale promotion this winter. I suggested we put more inter ads, but he suggested we cut down on ads. Some companies advertise their products by sponsoring sports events. Do you think sponsorship is better than street advertising? Sponsorship is less expensive and tax free. We spent so much on advertisements but the results are not satisfying. It doesn’t pay if we spent so much on ads. It’s the media that makes the biggest profit. Marketing My biggest concern now is business promotion. There are a lot of ways to push sales in China. Make different commercials for each market. Our targeted customers are the 20-35 year old. We are behind the competition. Similar items have existed for some time. What can we do to get market penetration for our product? I don’t expect the sales will be as high as last year. Our market share is dropping we need to increase sales. We should aim at big importers and chain stores. It’s not hard to market our new diet pill, it’s satisfied the needs for people who want to lose weight. We need to know if this campaign is meeting our objectives. We use a unique telephone number to measure the effectiveness of the campaign. Situational conversations Dialogue one how is our advertising campaign A: How is our advertising campaign? B: It will be staring next week, we’ve decided to use a variety of media for full coverage. A: How would you do that? Could you put it in details? B: First, we will have 32nd sports on television once a day for 5 weeks, meanwhile we will do 15 second radio commercials 3 times a day in selected cities, finally we will have so me electric advertisements too. A: Electric advertisements? B: Yes, electric advertising is quick inexpensive and wild spread. Dialogue two the products must be advertised on television A: Last month, you told me that you would give me an advertisement plan after you did some market research. B: Yes, do you have time listen to my plan? A: Sure, go ahead. B: Our products are being advertised only in the print media, that’s far from enough. A: What media do you recommend then? B: I think the products must be advertised on television too. A: That could be awfully expensive. B: But for a new company, such expenses are necessary. Dialogue three how much is your budge A: How much is your budge for the products? B: About 3000 Yuan per month. A: How long does this budge last? B: 6 months. A: Do we have a slogan? B: Yes, the advertising agency is working on that right now. Dialogue four how will you push your new product this time A: I am glad to tell you that the advertisements have had a good effect. We have received many orders recently, well done, Tony. B: Thanks. A: How will you push our new products this time? B: I think one of our main strengths is the quality of our product, so as part of our marketing mix, we will label a product as an item with above average quality. A: In order to get our campaigns to a success I suggest we work out a careful plan. |
| 原文地址：http://www.tingroom.com/lesson/swjjgs/63438.html |