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My name is Melissa. I’m the assistant manager of the Virgin, megastore in Briton.
Let’s talk about the customers and their tastes-the changing face of the customer.
Are you selling more CDs these days?
Oh, yes, many more. People are now buying their equipment. They realize that vinal is dying out. And the only option is to move towards cd. We get a lot of older customer as well who like classical music and jazz, which obviously the quality is better on cd than on vynel or cassettes.
But I’ve spoken to a lot if customers today who say they are still with vynels.
Does that cause problems?
It does. There are some people who for whatever reason still prefer vynels, especially with the jazz, folk, and blues. We don’t actually sell that on vynel any more. So we do lose customers that way.
Virgin stores an enormous variety of music.
Look at their pretty long names, I don’t recognize.
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Do you have to know a lot about music to work here?
It helps. But I don’t come from a music background, I knew nothing apart from the bands I liked, when I joined Virgin. You do pick it up as you go along. We’re often expected to know everything. And it’s sometimes difficult. But normally there’s someone within the store who specializes in one or another department that we can send the customer to if we don’t know the answer.
Do customers actually come and ask you for advice?
Yes, they do. Often they’re hear know a piece of music from the advert or the television. They don’t know it and they want to buy it. So they come and ask if you know it. We get people who come in and whistle, a few notes of something they’re heard and, they expect us to know it. So we do spend a lot of time with customers. We do have to be quite customers-oriented.
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So at the end of day, you like your job?
Yes. It’s fun working here, all the people are great to work with. It’s a fun atmosphere. You get to listen to new records, and new videos. So the days go quite quickly.
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