IN THE NEWS - Ford Motor Co. Re-organizes; Big Loss in 2001

By Caty Weaver¹
IN THE NEWS -January 19, 2002: Ford² Motor Co. Re-organizes; Big Loss in 2001

This is Steve Ember with the VOA Special English program, IN THE NEWS.

Last week, the second-largest American automobile³ manufacturer, Ford Motor Company, announced plans to reorganize.
It said it would close five factories and cut thirty-five thousand jobs worldwide. Ford also said it would
stop making four of its car models. Ford expects to be manufacturing about one-million fewer cars by the year
Two-Thousand-Five than it does now.

Most of the job cuts will affect workers in North America. Four of the factories that
will close are in the United States. The other is in Ontario, Canada. Ford will end
about twenty-two-thousand jobs in North America. The rest of the cuts will happen
in Europe.

The company’s chief executive⁴ officer, William
Ford, announced the cuts. He said the company is sorry
that some of its plans will cause pain. But, Mister Ford said he believes the
reductions are necessary for the company to compete.

Mister Ford also said he would not accept any pay from the company, except in
stocks. He said, this way, he will only earn money if the re-organization succeeds.

On Thursday, Ford announced it had lost almost five-and-one-half thousand-million dollars last year. The loss
includes more than four-thousand-million dollars Ford will spend to re -organize. The last time the company had a
yearly loss was in Nineteen-Ninety-Two.

In Two-Thousand, Ford recorded a profit of more than six-and-one-half-thousand-million dollars. Mister Ford
says that great success may have led the company to underestimate⁵ the growing strength of competitors. He said
Ford also under-estimated the effect of the slowing of the economy.

Financial experts say all three large American car companies were hurt by the terrorist⁶ attacks in the United
States. Sales of new cars dropped after September eleventh. Car companies began to make limited special offers
to get shoppers interested in buying new cars. These offers included interest-free loans to buy cars.

The offers did increase car sales. Yet, experts say the increase may have been too great. They say that some
people who planned to buy new cars in Two-Thousand-Two bought them early in order to get the special offer.
That means car companies lost the business of people who would have paid a higher price.

American car companies were also hurt by foreign competition. Sales of Japanese and Korean made cars are
increasing in the United States.

Ford had other increased costs last year after the media began reporting serious crashes of Ford Explorers. The
crashes appeared to be caused by the sudden failure of tires made by the Bridgestone/Firestone company. Ford
had to replace the tires.

Experts say this year will be difficult for the Ford Motor company. But company officials hope the re organization
plan will lead to increased profits in the future.

This VOA Special English program IN THE NEWS was written by Caty Weaver. This is Steve Ember.

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1 weaver   

n.织布工；编织者

参考例句：

• She was a fast weaver and the cloth was very good.她织布织得很快，而且布的质量很好。
• The eager weaver did not notice my confusion.热心的纺织工人没有注意到我的狼狈相。

2 Ford   

n.浅滩，水浅可涉处；v.涉水，涉过

参考例句：

• They were guarding the bridge,so we forded the river.他们驻守在那座桥上，所以我们只能涉水过河。
• If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪，必须极度小心。

3 automobile   

n.汽车，机动车

参考例句：

• He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
• The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。

4 executive   

adj.执行的，行政的；n.执行者，行政官，经理

参考例句：

• A good executive usually gets on well with people.一个好的高级管理人员通常与人们相处得很好。
• He is a man of great executive ability.他是个具有极高管理能力的人。

5 underestimate   

vt.对...估价过低，低估

参考例句：

• Don't underestimate the role of theory.不要轻视理论的作用。
• I think a lot of people still underestimate him.我觉得很多人仍然低估了他。

6 terrorist   

n.恐怖主义者，恐怖分子

参考例句：

• Without the gun,I'm a sitting duck for any terrorist.没有这支枪，我就成了恐怖分子下手的目标了。
• The district was put on red alert during a terrorist's bomb scare.这个地区在得到恐怖分子炸弹恐吓后作了应急准备。