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(单词翻译:双击或拖选)
A report by the Consumer Electronics1 Association2 says electronics are among the most popular gifts being bought this holiday season. It also predicts that spending on these devices3 will set new records.
The CEA says consumers will spend an average of about two hundred thirty dollars on electronics. This is five percent more than last year and the highest level since the organization began keeping records of holiday spending.
Jim Barry is a spokesman4 for the Consumer Electronics Association. He says the CEA study found that electronics represent three of the top five things on its "holiday gift wish list" this year.
JIM BARRY: "Notebook computers are at the top, followed by iPads and then e-readers. IPad is a touch-screen tablet5 computer and that's really the big player in that category."
The computer company Apple began selling its small, touch-screen computers in April. The company reported that it had sold more than three million iPads by the end of July. Its latest earnings6 report shows sales of more than four million iPads during the last three months of this year.
Apple iPads are a hot item this Christmas
People use the touch-screen computers to surf the Web, write e-mails, watch movies and read books. Since the iPad's release7 earlier this year, several other companies have come out with their own tablet computers just in time for Christmas.
A report from the e-Marketer research group predicts that worldwide, tablet sales will reach more than eighty-one million in two thousand twelve. Still, Jim Barry says these devices are facing tough competition this year from another Christmas favorite.
JIM BARRY: "Another hot category right behind that are the e-readers. So you can read on an iPad or a touch-screen tablet, but the e-book readers are less expensive. The Kindle8 is the market leader there, from Amazon. But you also have the Nook from Barnes and Noble and the e-reader from Sony. And you have more and more of those e-readers coming into the market as well."
Jim Barry says modern technology is changing the way people relate and increasing their expectations for their electronic devices.
JIM BARRY: "The buzz9 phrase in the industry is 'content anywhere.' And it's really the ability to take your information and entertainment with you just about anywhere to stay connected to your work and your family. And that's what all of these devices do."
The Consumer Electronics Association report found that iPod music players are also in high demand this holiday season. So are video game systems and digital cameras.
But not all of the things on the holiday gift wish list involved electronics. Clothes, cars and motorcycles also made the list. So did family togetherness and good health. And the one thing that people wanted most?
JIM BARRY: "At the top of the list was peace and happiness."
That is also our wish for you this holiday season. And that's the VOA Special English Technology Report, written by June Simms. I'm Steve Ember.
1 electronics | |
n.电子器件,电子学,电子技术 | |
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2 association | |
n.联盟,协会,社团;交往,联合;联想 | |
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3 devices | |
n.设备;装置( device的名词复数 );花招;(为实现某种目的的)计划;手段 | |
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4 spokesman | |
n.发言人,代言人 | |
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5 tablet | |
n.平板,门牌,笔记簿,碑,匾 | |
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6 earnings | |
n.工资收人;利润,利益,所得 | |
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7 release | |
vt.发布,发表,发行;释放,放开 | |
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8 kindle | |
v.点燃,着火 | |
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9 buzz | |
v.充满了激动或活动的声音,发出低沉的声音 | |
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