VOA慢速英语2011--Olympus’ Troubles Echo Peter Drucker’s Management Concerns

Economics¹ Report - Olympus’ Troubles Echo² Peter Drucker’s Management Concerns

 

经济报道 - 奥林巴斯危机印证了德鲁克的管理理论

This is the VOA Special English Economics Report.

这里是美国之音慢速英语经济报道。

In business, leadership is never yesterday’s issue. This week, the Japanese electronics³ company Olympus made a public apology. It said company officials hid over one billion dollars in losses going back to the nineteen nineties. The company’s stock⁴ has lost half its value since October. Olympus says it is investigating and considering legal action against some of its current and former officials.

在商业上，领导力从来不是过时的话题。本周，日本电子公司奥林巴斯做出了公开道歉。该公司表示，自上世纪90年代以来，公司高管隐瞒了超过10亿美元的亏损。自今年10月份以来，该公司股价已经跌去一半。奥林巴斯表示正在进行调查，并考虑对一些现任和前任公司高管采取法律行动。

Reports say the problems at Olympus seem to come from thinking more about declaring profits in the short-term⁵ instead of building real value.

报告称，奥林巴斯的问题似乎源自过于看重短期利润，而忽视建立真正价值。

This was one of the issues considered by management expert Peter Drucker over his long career. Peter Drucker died in two thousand five. But many of his ideas remain very meaningful today.

这是管理专家彼得·德鲁克（Peter Drucker）在他漫长的职业生涯中思考的问题之一。德鲁克于2005年逝世，但他的很多观点在今天仍然极具意义。

Drucker liked to share his knowledge not by answering questions but by asking them. He once said business people must not ask "what do we want to sell?" but "what do people want to buy?"

德鲁克喜欢通过提问而不是回答来分享他的知识。他曾经说过，商业人士不该问“我们想卖什么？”而应该问“人们想买什么？”

He taught at the Claremont Graduate School of Management in California for over thirty years. He advised companies on business methods. And he wrote thirty-nine books on business and economic ideas.

他在加州克莱蒙特大学管理研究生院任教超过30年。他为企业提供商业咨询，并撰写了39本商业和经济观点的书籍。

Former Olympus Chief Executive6 Michael Woodford arrives at a news conference in Tokyo Friday, November 25, 2011

Peter Drucker was born in Austria in nineteen-oh-nine. In the late nineteen twenties, he worked as a reporter in Frankfurt, Germany. He also studied international law.

德鲁克1909年出生于奥地利。1920年末期，他在德国法兰克福担任记者。他还学习了国际法。

He fled Germany as Adolf Hitler came to power in nineteen thirty-three. Drucker spent four years in Britain as an adviser⁷ to investment⁸ banks. He then came to the United States.

他在1933年希特勒上台时逃离德国。德鲁克作为投资银行顾问在英国呆了4年，随后他来到了美国。

In the nineteen forties, Drucker argued the desire for profit was central to business efforts. He also warned that rising wages were harming American business.

上世纪40年代，德鲁克主张商业运作的核心是对盈利的渴求。他还警告说提高工资正损害美国商业。

He was later invited to study General Motors. He wrote about his experiences in the book "The Concept⁹ of the Corporation¹⁰." In it, he said that workers at all levels should take part in decision-making, not just top managers.

随后他应邀对通用汽车进行研究，并将心得写进了《公司概念》一书。在书中他说，各级别员工都应该加入企业决策，而不仅仅是高层。

Peter Drucker was a voice for change and new ways of thinking about social and business relations. He used terms like "knowledge workers" and "management goals." Many of his ideas have become highly¹¹ valued in business training and politics.

德鲁克代表着变革和用新方式思考社会和企业关系的声音。他用到了“知识工人”和“管理目标”这样的术语。他的很多观念在商业培训和政治上变得极有价值。

Later in his career, however, he warned that businesses that seek only profit growth help their competitors.

然而在他的职业生涯后期，他警告说，只追求利润增长的企业会对自己的竞争对手有帮助。

Peter Drucker received the Presidential Medal of Freedom from President George W Bush in two thousand two. He died at his home in Claremont at the age of ninety-five.

2002年，德鲁克获得小布什总统颁发的总统自由勋章。他在克莱蒙特家中去世，享年95岁。

And that's the VOA Special English Economics Report. I'm June Simms.

1 economics   

n.经济学，经济情况

参考例句：

• He is studying economics,which subject is very important.他正在学习经济学，该学科是很重要的。
• One can't separate politics from economics.不能把政治与经济割裂开来。

2 echo   

n.回音，共鸣；vi.发出回声；vt.模仿，附和

参考例句：

• She shouted on the mountaintop and listened for the echo.她在山顶上大声喊着，然后聆听着回声。
• I should like to echo the words of the previous speaker.我想重复前面一位发言者的话。

3 electronics   

n.电子器件，电子学，电子技术

参考例句：

• About 45000 people worked in electronics in Scotland.苏格兰约有4.5万人在电子行业工作。
• He wants to brush up his knowledge of electronics.他想温习他的电子学知识。

4 stock   

n.存货，储备；树干；血统；股份；家畜；adj.存货的；平凡的，惯用的；股票的；畜牧的；vt.进货，采购；储存；供给；vi.出新芽；进货

参考例句：

• The shop takes stock every week on Friday mornings.这家商店每星期五早晨盘点存货。
• Experts have forecast an upturn in the stock market.专家已预测股票市场价格有上升趋势。

5 short-term   

adj.短期的

参考例句：

• The short-term training class has been run three times.短训班办了三期。
• For this they are running short-term courses and evening classes.为此，他们办了短训班和夜校。

6 executive   

adj.执行的，行政的；n.执行者，行政官，经理

参考例句：

• A good executive usually gets on well with people.一个好的高级管理人员通常与人们相处得很好。
• He is a man of great executive ability.他是个具有极高管理能力的人。

7 adviser   

n.劝告者，顾问

参考例句：

• They employed me as an adviser.他们聘请我当顾问。
• Our department has engaged a foreign teacher as phonetic adviser.我们系已经聘请了一位外籍老师作为语音顾问。

8 investment   

n.投资，投资额；(时间、精力等的)投入

参考例句：

• It took two years before I recouped my investment.我用了两年时间才收回投资。
• The success of the project pivots on investment from abroad.这个工程的成功主要依靠外来投资。

9 concept   

n.概念，观念，思想

参考例句：

• A small baby has no concept of right and wrong.婴儿没有是非概念。
• He was asked to define his concept of cool.他被要求说明自己关于“酷”的定义。

10 corporation   

n.公司，企业&n.社团，团体

参考例句：

• The company has gone into partnership with Swiss Bank Corporation. 这家公司已经和瑞士银行公司建立合作关系。
• The inflation did the corporation up. 通货膨胀使这个公司破产了。

11 highly   

adv.高度地，极，非常；非常赞许地

参考例句：

• It is highly important to provide for the future.预先做好准备非常重要。
• The teacher speaks very highly of the boy's behaviour.老师称赞这个男孩的表现。