2006年VOA标准英语-World Franchise Community Meets in Washing

By George Dwyer
Washington, DC
06 June 2006
 
watch Franchise¹ Expo report

The Annual International Franchise Expo (IFE) attracted franchisers² and franchisees³ from 40 countries for information sharing and relationship building.

It has been called the "World Cup" of franchising⁵. The IFE, or International Franchise Expo, is a three-day annual convention of franchise establishments from a variety of industries. Franchises⁶ are businesses granted the right to use proprietary⁷ products, processes, and trademarks⁸ -- such as those of Starbucks Coffee -- in return for license⁹ payments and adherence¹⁰ to a code of standards.

Matthew Shay is President of the International Franchise Association. "You have got hospitality, and retail¹¹, and restaurants, and services, and commercial cleaning, and technology, and health care, and children's care, and real estate and automotive,” Shay said. “So you cannot really call it an industry; it is really a way of doing business."
 
  
  
Franchised¹² establishments like Starbucks now generate $1.5 trillion a year in total economic output in the United States, accounting¹³ for approximately 14 percent of the private sector¹⁴ workforce¹⁵ and some 10 percent of total economic output.

"Franchising creates employment opportunities for 18 million Americans in the United States. There are more than 800,000 franchised establishments in the United States," Shay said. “Franchising, while it is small business, really has a large effect on the economy.”

Models of profitable franchise opportunities provide a window into how it is done. Trade delegations¹⁶ from around the world also attend, often supported by the U.S. government's Foreign Commercial Service.

 
Colleen Litkenhaus 
  
"The Commercial Service has recruited over 40 delegations to come to this event here today," said Deputy Assistant Secretary of Domestic Operations for the service, Colleen Litkenhaus.

She said, "We have trade specialists both domestically and abroad focusing on franchising because it is so important to the U.S. economy and American businesses."

Advocates of the franchise concept say they hope to encourage greater minority participation¹⁷ in the franchise way of doing business, believing that the growth of new franchise systems will empower start-up business owners, by providing them with predictable models for success.

Matthew Shay  
  
Shay said, "It provides a platform, it provides a format⁴ for taking advantage of your entrepreneurial sort of leanings or capturing a piece of the American dream and free enterprise in a way that you might not do if you did not know where to start."

Having been given that start, Shay said, successful franchising still requires the same hard work and dedication as any other type of business

1 franchise   

n.特许，特权，专营权，特许权

参考例句：

• Catering in the schools is run on a franchise basis.学校餐饮服务以特许权经营。
• The United States granted the franchise to women in 1920.美国于1920年给妇女以参政权。

2 franchisers   

n.经销商，代销商( franchiser的名词复数 )

参考例句：

• Franchisers can sell things using the parent company's name. 获得授权的可以母公司的名义销售产品。 来自互联网
• Welcome home agents and franchisers to contact us! 欢迎国内各省市经销商、代理商来电来涵！ 来自互联网

3 franchisees   

n.特许经营人( franchisee的名词复数 )

参考例句：

• Works on these franchisees' facilities were moving ahead rapidly. 这些专营设施的工程正迅速推展。 来自互联网
• Another good source of information about a franchise is other franchisees. 另一个了解特许经营的可靠信息源是其他经营者。 来自互联网

4 format   

n.设计，版式；[计算机]格式，DOS命令:格式化(磁盘)，用于空盘或使用过的磁盘建立新空盘来存储数据；v.使格式化，设计，安排

参考例句：

• Please format this floppy disc.请将这张软盘格式化。
• The format of the figure is very tasteful.该图表的格式很雅致。

5 franchising   

v.给…以特许权，出售特许权( franchise的现在分词 )

参考例句：

• Franchising has costs as well as benefits for the economy. 对整个经济来说特许经销有利也有弊。 来自英汉非文学 - 政府文件
• Franchising, a practice adaptable to small business, has increased greatly in recent years. 近年来适用于小企业的特许经销发展得很快。 来自英汉非文学 - 政府文件

6 franchises   

n.（尤指选举议员的）选举权( franchise的名词复数 )；参政权；获特许权的商业机构（或服务）；（公司授予的）特许经销权v.给…以特许权，出售特许权( franchise的第三人称单数 )

参考例句：

• TV franchises will be auctioned to the highest bidder. 电视特许经营权将拍卖给出价最高的投标人。 来自《简明英汉词典》
• Ford dealerships operated as independent franchises. 福特汽车公司的代销商都是独立的联营商。 来自辞典例句

7 proprietary   

n.所有权，所有的；独占的；业主

参考例句：

• We had to take action to protect the proprietary technology.我们必须采取措施保护专利技术。
• Proprietary right is the foundation of jus rerem.所有权是物权法之根基。

8 trademarks   

n.（注册）商标( trademark的名词复数 )；（人的行为或衣着的）特征，标记

参考例句：

• Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
• Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》

9 license   

n.执照，许可证，特许；v.许可，特许

参考例句：

• The foreign guest has a license on the person.这个外国客人随身携带执照。
• The driver was arrested for having false license plates on his car.司机由于使用假车牌而被捕。

10 adherence   

n.信奉，依附，坚持，固着

参考例句：

• He was well known for his adherence to the rules.他因遵循这些规定而出名。
• The teacher demanded adherence to the rules.老师要求学生们遵守纪律。

11 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

12 franchised   

v.给…以特许权，出售特许权( franchise的过去式和过去分词 )

参考例句：

• He is starting the first school himself,but subsequent ones will be franchised to use the Fujita method. 他已经自己开办了第一所学校，但是以后的学校将被特许使用富士达方法。 来自《简明英汉词典》
• Driving tests for franchised bus are held on request by bus companies. 专营巴士的驾驶考试只在巴士公司要求下才举行。 来自互联网

13 accounting   

n.会计，会计学，借贷对照表

参考例句：

• A job fell vacant in the accounting department.财会部出现了一个空缺。
• There's an accounting error in this entry.这笔账目里有差错。

14 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

15 workforce   

n.劳动大军，劳动力

参考例句：

• A large part of the workforce is employed in agriculture.劳动人口中一大部分受雇于农业。
• A quarter of the local workforce is unemployed.本地劳动力中有四分之一失业。

16 delegations   

n.代表团( delegation的名词复数 )；委托，委派

参考例句：

• In the past 15 years, China has sent 280 women delegations abroad. 十五年来，中国共派280批妇女代表团出访。 来自汉英非文学 - 白皮书
• The Sun Ray decision follows the federal pattern of tolerating broad delegations but insisting on safeguards. “阳光”案的判决仿效联邦容许广泛授权的做法，但又坚持保护措施。 来自英汉非文学 - 行政法

17 participation   

n.参与，参加，分享

参考例句：

• Some of the magic tricks called for audience participation.有些魔术要求有观众的参与。
• The scheme aims to encourage increased participation in sporting activities.这个方案旨在鼓励大众更多地参与体育活动。