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(单词翻译:双击或拖选)
Los Angeles
01 December 2007
An Abu Dhabi-based real estate developer is launching an English-language reality show for the Middle East. As we hear from Mike O'Sullivan in Los Angeles, Sulaiman Al-Fahim, the chief executive of Hydra1 Properties, hopes to promote his company while attracting Western talent to his country.
Al-Fahim has commissioned his own promotional video.
"This is the land of entrepreneurs," touts5 the promo. "This is the land of opportunity. This is the land where dreams come true."
The land is Abu Dhabi, one of the seven emirates that make up the United Arab Emirates in the Gulf6. Al-Fahim says his show will send eight American and eight British entrepreneurs there to compete in Middle Eastern property markets. Contestants7 will spend 15 weeks wheeling and dealing8, and the winner will get one million dollars to launch his own company.
The series, called The Hydra Executives, is being produced with the cable channel Showtime Arabia. Al-Fahim says the program will publicize his company, Hydra Properties.
"And the reality show for us means not only publicity9. It is an opportunity we can get through the entrepreneurs who are going to come with their ideas," he explained.
Al-Fahim understands Western style business. He earned a doctorate10 in real estate investment at American University in Washington, D.C. He says the reality series will showcase talented entrepreneurs from the United States and Britain.
Executive producer Ziad Batal, a veteran of reality shows in the Middle East, says a show like this needs conflict.
"All the candidates are going to be trying to win the million bucks11, but our job in reality is to create the drama and the conflicts based on the assignments, and the teamwork," he explained. "Some people work well in teams, some people don't. So that's the beauty about reality TV."
Casting will start in December, and the show will air in the Middle East and possibly other markets beginning in March next year.
Casting director Beverly Pomerantz will find contestants for the show.
"We interview them, and we're looking for passionate12 people that really have a dream, something they've always wanted to do and they just didn't have an outlet13 to do it," she explained. "So this is a great opportunity."
CEO Sulaiman al-Fahim says no one will be fired, and even the losers will get something for their effort, an introduction to the Middle East and crash course in Middle Eastern real estate.
1 hydra | |
n.水螅;难于根除的祸患 | |
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2 trump | |
n.王牌,法宝;v.打出王牌,吹喇叭 | |
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3 investor | |
n.投资者,投资人 | |
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4 apprentice | |
n.学徒,徒弟 | |
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5 touts | |
n.招徕( tout的名词复数 );(音乐会、体育比赛等的)卖高价票的人;侦查者;探听赛马的情报v.兜售( tout的第三人称单数 );招揽;侦查;探听赛马情报 | |
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6 gulf | |
n.海湾;深渊,鸿沟;分歧,隔阂 | |
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7 contestants | |
n.竞争者,参赛者( contestant的名词复数 ) | |
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8 dealing | |
n.经商方法,待人态度 | |
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9 publicity | |
n.众所周知,闻名;宣传,广告 | |
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10 doctorate | |
n.(大学授予的)博士学位 | |
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11 bucks | |
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃 | |
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12 passionate | |
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的 | |
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13 outlet | |
n.出口/路;销路;批发商店;通风口;发泄 | |
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