2007年VOA标准英语-Global Entertainment, Media Industries Experien

By Mil Arcega
Washington
02 July 2007
 

Digital entertainment and mobile media are expected to grow at a rapid pace over the next five years to nearly two trillion dollars by 2011.  The five year forecast by an international accounting¹ firm says the Internet, TV and video games will lead the way. VOA's Mil Arcega reports.

In the business of global entertainment and digital media, the trend moves in one direction.  In its latest industry outlook, accounting firm Price Waterhouse Coopers says, by 2011, spending on the convergence of home computing², wireless³ technology and television will exceed 50 percent of total industry spending.

Global managing partner for Price Waterhouse Coopers,  Marcel Fenez, says "In summary we're entering an extremely exciting period for the industry.  We've got strong growth and that growth is coming in different areas than what we have seen before.  Its obviously underlined by broadband and wireless penetration⁴ but what it really means for the industry is opportunity, change."

Marcel Fenez

The biggest changes come in four key sectors:  the Internet, television distribution, video games and casinos.  A quarter of that growth will come from what Fenez calls the "BRIC" countries:  Brazil, Russia, India and China.

"The huge markets of China and India are leading that growth but something that we are seeing this year is the emergence⁵ of Latin America as a real power growth as well.  Not yet in terms of rates of growth as Asia, but certainly developing very quickly."

Most impressive is the rise in wireless communications.  India, for example, sees an average increase of six million mobile phone subscribers per month.  And Fenez says by 2011, "People will be spending more on video games than they have been doing on music.  And then finally casinos, again, a completely different story, but the emergence again of Asia particularly in terms of Macau which is now bigger than Las Vegas and the integrated resort that we are going to be seeing developed in Singapore."

And there are other challenges too.  Among them, protecting intellectual property.

"Obviously in various parts of the world and almost globally we're seeing illegal downloads and other forms of piracy⁶.  One of the ways obviously to deal with that is to consider alternative business models which are more advertising⁷ focused."

Price Waterhouse Coopers says advertising spending is expected to increase by more than $100 billion in five years, fueled in part by the rapid growth of the World Wide Web

1 accounting   

n.会计，会计学，借贷对照表

参考例句：

• A job fell vacant in the accounting department.财会部出现了一个空缺。
• There's an accounting error in this entry.这笔账目里有差错。

2 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

3 wireless   

adj.无线的；n.无线电

参考例句：

• There are a lot of wireless links in a radio.收音机里有许多无线电线路。
• Wireless messages tell us that the ship was sinking.无线电报告知我们那艘船正在下沉。

4 penetration   

n.穿透，穿人，渗透

参考例句：

• He is a man of penetration.他是一个富有洞察力的人。
• Our aim is to achieve greater market penetration.我们的目标是进一步打入市场。

5 emergence   

n.浮现，显现，出现，（植物）突出体

参考例句：

• The last decade saw the emergence of a dynamic economy.最近10年见证了经济增长的姿态。
• Language emerges and develops with the emergence and development of society.语言是随着社会的产生而产生，随着社会的发展而发展的。

6 piracy   

n.海盗行为，剽窃，著作权侵害

参考例句：

• The government has already adopted effective measures against piracy.政府已采取有效措施惩治盗版行为。
• They made the place a notorious centre of piracy.他们把这地方变成了臭名昭著的海盗中心。

7 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。