2007年VOA标准英语-iPhone Price Cut Angers Some Apple Customers

By Michael Bowman
Washington
06 September 2007

Technology aficionados¹ who rushed out to buy Apple's much-hyped iPhone since its debut² less than three months ago are expressing buyer's remorse³ now that Apple has slashed⁴ the product's price by one-third. VOA's Michael Bowman reports from Washington, the announcement of a revamped line of iPod products has not bolstered⁵ Apple stock, which plunged⁶ more than five percent Wednesday and continued to sink in trading Thursday.

The Apple iPhone

Consumers usually welcome price breaks, but not when they recently purchased a product, only to see everyone else able to purchase the same merchandise for significantly less. Until Wednesday, Apple's revolutionary cellular⁷ telephone, media player and web surfer rolled into one, called the iPhone, sold for $599. Today, it can be purchased for $399.

Apple says the price cut is designed to boost sales as America's holiday shopping season nears. Many iPhone owners are crying foul⁸ although people who purchased the gadget⁹ within the last two weeks are entitled to a refund¹⁰ of the price difference.

The negative reaction overwhelmed what was supposed to be an upbeat day Wednesday for Apple. Chief executive Steve Jobs announced an overhaul¹¹ of the California-based company's highly-profitable iPod media players.

Steve Jobs (file photo)

"It [the iPod] is going to come in all these great colors," said Steve Jobs. "It is super-thin. We think it is one of the Seven Wonders of the World. It is just incredible."

Prices for high technology gear often fall after their introduction, but many analysts¹² say it is unusual for the price to be slashed so drastically and so quickly for a ground-breaking product. At the same time, they note that the price cut will make it easier for Apple to meet its goal of selling one million iPhone units in the United States by the end of this month.

In other news, the number of American homeowners in danger of losing their property continues to grow. More than one in 20 homeowners are behind in their mortgage payments, and the U.S. Mortgage Bankers Association reports that the number of foreclosure proceedings¹³ has reached all-time highs in each of the last three quarters.

House for sale

America's housing and mortgage industries have been hard-hit by upheaval¹⁴ in the so-called "sub-prime" market, referring to loans with higher interest rates designed for those with poor credit. The upheaval is blamed for recent stock market volatility¹⁵ across the globe.

In more positive news, the U.S. Labor¹⁶ Department is reporting greater than expected gains in U.S. productivity, while jobless claims in the United States fell last week for the first time in nearly two months.

1 aficionados   

n.酷爱…者，…迷( aficionado的名词复数 )； 爱看斗牛的人

参考例句：

• West Coast aficionados of postwar coffee-shop architecture(Karal Ann Marling) 西海岸战后咖啡店式建筑的狂热追随者（卡拉尔安马林） 来自互联网
• Clay developed a radical style which appalled boxing aficionados. 克莱发展出一种震惊拳击迷的全新风格。 来自互联网

2 debut   

n.首次演出，初次露面

参考例句：

• That same year he made his Broadway debut, playing a suave radio journalist.在那同一年里，他初次在百老汇登台，扮演一个温文而雅的电台记者。
• The actress made her debut in the new comedy.这位演员在那出新喜剧中首次登台演出。

3 remorse   

n.痛恨，悔恨，自责

参考例句：

• She had no remorse about what she had said.她对所说的话不后悔。
• He has shown no remorse for his actions.他对自己的行为没有任何悔恨之意。

4 slashed   

v.挥砍( slash的过去式和过去分词 )；鞭打；割破；削减

参考例句：

• Someone had slashed the tyres on my car. 有人把我的汽车轮胎割破了。
• He slashed the bark off the tree with his knife. 他用刀把树皮从树上砍下。 来自《简明英汉词典》

5 bolstered   

v.支持( bolster的过去式和过去分词 )；支撑；给予必要的支持；援助

参考例句：

• He bolstered his plea with new evidence. 他举出新的证据来支持他的抗辩。 来自《现代英汉综合大词典》
• The data must be bolstered by inferences and indirect estimates of varying degrees of reliability. 这些资料必须借助于推理及可靠程度不同的间接估计。 来自辞典例句

6 plunged   

v.颠簸( plunge的过去式和过去分词 )；暴跌；骤降；突降

参考例句：

• The train derailed and plunged into the river. 火车脱轨栽进了河里。
• She lost her balance and plunged 100 feet to her death. 她没有站稳，从100英尺的高处跌下摔死了。

7 cellular   

adj.移动的；细胞的，由细胞组成的

参考例句：

• She has a cellular telephone in her car.她的汽车里有一部无线通讯电话机。
• Many people use cellular materials as sensitive elements in hygrometers.很多人用蜂窝状的材料作为测量温度的传感元件。

8 foul   

adj.污秽的；邪恶的；v.弄脏；妨害；犯规；n.犯规

参考例句：

• Take off those foul clothes and let me wash them.脱下那些脏衣服让我洗一洗。
• What a foul day it is!多么恶劣的天气！

9 gadget   

n.小巧的机械，精巧的装置，小玩意儿

参考例句：

• This gadget isn't much good.这小机械没什么用处。
• She has invented a nifty little gadget for undoing stubborn nuts and bolts.她发明了一种灵巧的小工具用来松开紧固的螺母和螺栓。

10 refund   

v.退还，偿还；n.归还，偿还额，退款

参考例句：

• They demand a refund on unsatisfactory goods.他们对不满意的货品要求退款。
• We'll refund your money if you aren't satisfied.你若不满意，我们愿意退款给你。

11 overhaul   

v./n.大修，仔细检查

参考例句：

• Master Worker Wang is responsible for the overhaul of this grinder.王师傅主修这台磨床。
• It is generally appreciated that the rail network needs a complete overhaul.众所周知，铁路系统需要大检修。

12 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

13 proceedings   

n.进程，过程，议程；诉讼(程序)；公报

参考例句：

• He was released on bail pending committal proceedings. 他交保获释正在候审。
• to initiate legal proceedings against sb 对某人提起诉讼

14 upheaval   

n.胀起，(地壳)的隆起；剧变，动乱

参考例句：

• It was faced with the greatest social upheaval since World War Ⅱ.它面临第二次世界大战以来最大的社会动乱。
• The country has been thrown into an upheaval.这个国家已经陷入动乱之中。

15 volatility   

n.挥发性，挥发度，轻快，（性格）反复无常

参考例句：

• That was one reason why volatility was so low last year.这也是去年波动性如此低的原因之一。
• Yet because volatility remained low for so long,disaster myopia prevailed.然而，由于相当长的时间里波动性小，灾难短视就获胜了。

16 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。