2007年VOA标准英语-Indian Male Beauty Industry Booms

By Anjana Pasricha
New Delhi
09 September 2007

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Bollywood actor Shah Rukh Khan is seen lying in a bathtub filled with pink and red rose petals in a first-ever promotional campaign for Lux beauty soap

India's beauty and grooming² industry is targeting a new customer: urban men. Anjana Pasricha reports from VOA's New Delhi bureau, that with growing incomes in their pockets, Indian men want to do what their counterparts in many other countries are already doing: project the right looks and the right image.

Just a few years ago, beauty salons³ and cosmetic⁴ sales counters were the exclusive preserve of women in Indian cities.

But times are changing. Men now throng⁵ beauty parlors⁶, not just for a haircut, but also for facials, manicures and pedicures. And in the crowded aisles⁷ of pharmacies⁸, they browse⁹ through dozens of products formulated¹⁰ for men, such as face scrubs, under eye serums¹¹ or wrinkle control creams.

A delighted beauty industry has been quick to cash in on the Indian man's new desire to be well groomed¹² and enhance his appearance.

And in a country where fair skin is equated¹³ with good looks, skin-lightening products for men are raking in the most money.

Pharmaceutical¹⁴ company, Elder Healthcare, is the latest to join this lucrative¹⁵ business segment valued at about $75 million. The company's head, Anil Saxena, says men are big customers for whitening creams.

"Surveys have revealed that 30 percent or 40 percent of the fairness users for women's creams are men because they did not have an alternative available for them, so we thought why not offer something to the male directly?" said Saxena.

These new-age men are also fueling a boom in cosmetic surgery. R.K. Sethi is senior consultant¹⁶ at the Apollo Hospital's Cosmetic Surgery department. He estimates that four out of 10 patients who walk into the hospital for cosmetic procedures are men. They range from rich young men who want to look like film heroes, to older executives with an image to maintain.

Doctor Sethi says the most popular procedures are nose jobs known as rhinoplasty, fat removal by liposuction, and face lifts.

"When they are dressed up, they want to look smart, thin waist, not those little things bulging¹⁷ out here or there, nose of course always is a very prominent feature of the face," he said. 

Elder Healthcare head Saxena says the male grooming and cosmetic industry is confident that business will only get better.

"In the last few years, the Indian male has become much more conscious and aware about his persona and personality. Indian men are definitely looking to get the best out of life. The terminology¹⁸ male metro¹⁹ sexual [urban man who is fastidious about his appearance and spends money on aesthetics] is here to stay," added Saxena. 

The industry's optimism stems from numerous surveys. One done by Gillette India found that Indian men spend an average of 20 minutes in front of the mirror each morning - more than the 18-minute average for Indian women.

1 petals   

n.花瓣( petal的名词复数 )

参考例句：

• white petals tinged with blue 略带蓝色的白花瓣
• The petals of many flowers expand in the sunshine. 许多花瓣在阳光下开放。 来自《现代英汉综合大词典》

2 grooming   

n. 修饰, 美容，（动物）梳理毛发

参考例句：

• You should always pay attention to personal grooming. 你应随时注意个人仪容。
• We watched two apes grooming each other. 我们看两只猩猩在互相理毛。

3 salons   

n.（营业性质的）店( salon的名词复数 )；厅；沙龙（旧时在上流社会女主人家的例行聚会或聚会场所）；（大宅中的）客厅

参考例句：

• He used to attend to his literary salons. 他过去常常去参加他的文学沙龙。 来自《简明英汉词典》
• Conspiracy theories about Jewish financiers were the talk of Paris salons. 犹太金融家阴谋论成为巴黎沙龙的话题。 来自互联网

4 cosmetic   

n.化妆品；adj.化妆用的；装门面的；装饰性的

参考例句：

• These changes are purely cosmetic.这些改变纯粹是装饰门面。
• Laughter is the best cosmetic,so grin and wear it!微笑是最好的化妆品，所以请尽情微笑吧！

5 throng   

n.人群，群众；v.拥挤，群集

参考例句：

• A patient throng was waiting in silence.一大群耐心的人在静静地等着。
• The crowds thronged into the mall.人群涌进大厅。

6 parlors   

客厅( parlor的名词复数 )； 起居室； （旅馆中的）休息室； （通常用来构成合成词）店

参考例句：

• It had been a firm specializing in funeral parlors and parking lots. 它曾经是一个专门经营殡仪馆和停车场的公司。
• I walked, my eyes focused into the endless succession of barbershops, beauty parlors, confectioneries. 我走着，眼睛注视着那看不到头的、鳞次栉比的理发店、美容院、糖果店。

7 aisles   

n. (席位间的)通道, 侧廊

参考例句：

• Aisles were added to the original Saxon building in the Norman period. 在诺曼时期，原来的萨克森风格的建筑物都增添了走廊。
• They walked about the Abbey aisles, and presently sat down. 他们走到大教堂的走廊附近，并且很快就坐了下来。

8 pharmacies   

药店

参考例句：

• Still, 32 percent of the pharmacies filled the prescriptions. 但仍然有32%的药剂师配发了这两张药方。 来自互联网
• Chinese herbal pharmacies, and traditional massage therapists in the Vancouver telephone book. 中药店，和传统的按摩师在温哥华的电话簿里。 来自互联网

9 browse   

vi.随意翻阅，浏览；(牛、羊等)吃草

参考例句：

• I had a browse through the books on her shelf.我浏览了一下她书架上的书。
• It is a good idea to browse through it first.最好先通篇浏览一遍。

10 formulated   

v.构想出( formulate的过去式和过去分词 )；规划；确切地阐述；用公式表示

参考例句：

• He claims that the writer never consciously formulated his own theoretical position. 他声称该作家从未有意识地阐明他自己的理论见解。 来自《简明英汉词典》
• This idea can be formulated in two different ways. 这个意思可以有两种说法。 来自《现代汉英综合大词典》

11 serums   

n.（动物体内的）浆液( serum的名词复数 )；血清；（一剂）免疫血清

参考例句：

• To observe the trends of plague FI antibody serums of Microtus fuscus. 观察青海田鼠血清中鼠疫FI抗体动态。 来自互联网
• The contents of T_3,T_4 and cAMP in serums were increased by 16.01%(P<0.05),17.06%(P<0.05) and 19.88%(P<0.05) respectively. 三碘甲腺原氨酸、甲状腺素和环腺苷酸含量，分别比对照组增加了16.01%(P<0.05)、17.06%(P<0.05)和19.88%(P<0.05)。 来自互联网

12 groomed   

v.照料或梳洗（马等）( groom的过去式和过去分词 )；使做好准备；训练；（给动物）擦洗

参考例句：

• She is always perfectly groomed. 她总是打扮得干净利落。
• Duff is being groomed for the job of manager. 达夫正接受训练，准备当经理。 来自《简明英汉词典》

13 equated   

adj.换算的v.认为某事物（与另一事物）相等或相仿( equate的过去式和过去分词 )；相当于；等于；把（一事物） 和（另一事物）等同看待

参考例句：

• Production costs for the movie equated to around 30% of income. 这部电影的制作成本相当于收益的30%。
• Politics cannot be equated with art. 政治不能同艺术等同起来。

14 pharmaceutical   

adj.药学的，药物的；药用的，药剂师的

参考例句：

• She has donated money to establish a pharmaceutical laboratory.她捐款成立了一个药剂实验室。
• We are engaged in a legal tussle with a large pharmaceutical company.我们正同一家大制药公司闹法律纠纷。

15 lucrative   

adj.赚钱的，可获利的

参考例句：

• He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
• It was not a lucrative profession.那是一个没有多少油水的职业。

16 consultant   

n.顾问；会诊医师，专科医生

参考例句：

• He is a consultant on law affairs to the mayor.他是市长的一个法律顾问。
• Originally,Gar had agreed to come up as a consultant.原来，加尔只答应来充当我们的顾问。

17 bulging   

膨胀； 凸出（部）； 打气； 折皱

参考例句：

• Her pockets were bulging with presents. 她的口袋里装满了礼物。
• Conscious of the bulging red folder, Nim told her,"Ask if it's important." 尼姆想到那个鼓鼓囊囊的红色文件夹便告诉她：“问问是不是重要的事。”

18 terminology   

n.术语；专有名词

参考例句：

• He particularly criticized the terminology in the document.他特别批评了文件中使用的术语。
• The article uses rather specialized musical terminology.这篇文章用了相当专业的音乐术语。

19 metro   

n.地铁；adj.大都市的；(METRO)麦德隆(财富500强公司之一总部所在地德国，主要经营零售)

参考例句：

• Can you reach the park by metro?你可以乘地铁到达那个公园吗？
• The metro flood gate system is a disaster prevention equipment.地铁防淹门系统是一种防灾设备。