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(单词翻译:双击或拖选)
Faiza Elmasry | Washington, DC 27 November 2009
Welcome to American Profiles, VOA's weekly look at Americans who are making a positive difference in the world. Our spotlight1 this week is on Chip Giller, an environmental advocate who created Grist.org, an on-line media platform for delivering independent environmental content free of charge to new audiences. Giller is one of the winners of the 2009 Heinz Awards, which recognize outstanding individuals for their contributions to society. This year, the awards commemorate2 the late Senator John Heinz's long-standing commitment to the environment by bestowing3 $100,000 awards to 10 individuals whose achievements have helped bring about a cleaner, greener and more sustainable planet.
A Tiny e-Newsletter Morphs Into a Popular Web Site
Grist.org began just 10 years ago as a digital newsletter sent to 100 e-mail addresses. You might say interest has picked up considerably4 since then.
"We're reaching about a million people a month through our web site" Chip Giller says. "Through media partnerships5, we're reaching many millions more per month."
Over the past decade, Chip Giller has turned his eco-site into a unique media model, delivering serious environmental news and views in a way that makes big issues like climate change relevant to people's daily lives.
"So it's not just a topic that policy makers6 and decision makers think about, but also regular people," he says. "We did a whole series on poverty and the environment because very often it's the most disadvantaged who are the most at risk from environmental pollution. So we sent out reporters to lots of different communities in the U.S. to really give a report on the ground of what's going on in these communities. And now these communities' voices get more attention."
A Forum7 for Young People and Old Folks
In addition to material gathered by its own reporters, Grist.org compiles environmental articles from other news agencies. It also allows readers to become contributors. They can tell their own stories through comments, blogs and photos. That, Giller says, is what engages young people.
"We're reaching people in their 20s and 30s," he says. "That's the gen[eration] 'X' and gen[eration] 'Y' folks. When I began Grist, I began it as a response to a trend that concerned me. Here in the United States, the membership rolls of the larger environmental groups you might think of, like Sierra Club or Natural Resources Defense8 Council - they are doing amazing work - but the average age of a member has really crept up to about age 60 or above. I saw a need to really repopulate this movement with the younger folks."
But those older folks, Giller says, have also been an important part of Grist. The site has become an activist9 forum, not just a source of news.
"We also have a number of people like Al Gore10, or Carol Browner [Assistant to the President for Energy and Climate], or journalists like Bill Moyers," he says. "They are reading our work also and learning from it. They often come to us to connect with this younger audience that we're reaching."
Ask Umbra
Umbra Fisk has the answer to whatever environmental dilemma11 readers have
Whatever environmental problem readers might be facing, a solution is usually just a click away on Grist.org, Giller says. He points, for example, to an an offbeat12 advice column at Grist.org called "Ask Umbra."
"Umbra Fisk answers all manner of green questions from our audience members - serious ones like, 'How do I reduce my climate foot prints?' to maybe less important things, but still fun, like, 'Can I recycle a beer bottle with a lime wedge stuck in it?' And I'm here to report that you can recycle a beer bottle with a lime wedge stuck in it," Giller explains. "But what's interesting about that character [Umbra Fisk] is that it led to a book that we produced with lots of different forms of environmental advice.
Giller's Baby Sitter and Role Model:
For someone as passionate13 about journalism14 and the environment as Chip Giller is, Grist is a dream come true. He credits the renowned15 American environmentalist, Bill McKibben, for inspiring his passion and success.
"I was lucky enough, or maybe it's just a funny coincidence," Giller recalls, "that an early babysitter of mine growing up in Massachusetts was a fellow named Bill McKibben, who is one of the foremost environmental writers in the U.S. I feel that I was almost learning about global warming from day one. He set a wonderful model for me, for a career that joined these two passions."
On the personal level, Giller is leading an environmentally friendly life. His family has only one car, which runs on biodiesel, and they grow some of their own food. Giller encourages everyone to try to make similar environmentally-friendly choices.
"When you're making a big purchasing decision, like a car or an appliance, that's when to take environmental considerations in mind... get an incredibly efficient washing machine, or efficient water heater," he says. "Then, when you go to vote, when you're thinking about selecting public officials, keep the environment in mind as well.
Chip Giller believes the worldwide green movement is gaining momentum16 and changing politics, economics and culture -- and he says he is excited that he, and Grist.org, are playing a part in that change.
1 spotlight | |
n.公众注意的中心,聚光灯,探照灯,视听,注意,醒目 | |
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2 commemorate | |
vt.纪念,庆祝 | |
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3 bestowing | |
砖窑中砖堆上层已烧透的砖 | |
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4 considerably | |
adv.极大地;相当大地;在很大程度上 | |
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5 partnerships | |
n.伙伴关系( partnership的名词复数 );合伙人身份;合作关系 | |
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6 makers | |
n.制造者,制造商(maker的复数形式) | |
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7 forum | |
n.论坛,讨论会 | |
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8 defense | |
n.防御,保卫;[pl.]防务工事;辩护,答辩 | |
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9 activist | |
n.活动分子,积极分子 | |
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10 gore | |
n.凝血,血污;v.(动物)用角撞伤,用牙刺破;缝以补裆;顶 | |
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11 dilemma | |
n.困境,进退两难的局面 | |
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12 offbeat | |
adj.不平常的,离奇的 | |
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13 passionate | |
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的 | |
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14 journalism | |
n.新闻工作,报业 | |
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15 renowned | |
adj.著名的,有名望的,声誉鹊起的 | |
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16 momentum | |
n.动力,冲力,势头;动量 | |
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