VOA标准英语2011--Apple's Key to Success: Turning Tech int

Apple's Key to Success: Turning Tech into Lifestyle

From communications to entertainment, Apple products have profoundly changed the way people around the world obtain information and use technology. The man that led Apple through its evolution was Steve Jobs. Apple has been so successful in selling its products. What consumers can expect now that Jobs has died?
University student Jill Lenahan can be described as a diehard fan of anything created by Apple. Lenahan says her experience with other types of computers just wasn't the same.
"I used to have a PC it would crash all the time and it was really slow and I got a Mac everything was so much easier," said Lenahan.
Lenahan says her iPhone has made her life more efficient. But Apple did not create smart phones, mp3 players, or tablet computers. Andrew Lih with the University of Southern California's Annenberg School for Communication and Journalism¹ says Apple has made high tech devices more understandable to everyday users who are not tech savvy².
"I think that Apple really has pioneered the acceptance of those types of technologies - MP3s, downloadable movies, tablet computing³ - into the mainstream," said Lih.
It's Apple's ability to design user friendly and attractive products makes many consumers around the world choose Apple over other brands.
"And that's the beauty of apple products I think and that's why consumers love them is that they are transparently⁴ beautiful," Lih added. "You don't have to learn to use them. You pick it up and it seems natural, but just imagine all the man hours and the work that it takes to get to that point and most companies cannot replicate⁵ that either work ethic⁶ philosophy or final product."
Lih calls Apple's many easy to use devices "lifestyle products." He says the company's legacy⁷ of making consumer friendly products started when Apple was first established in the 1970s.
"In the 70s when Apple first came around, their real breakthrough was bringing the personal computer into your home at a price that was fairly reasonable," Lih added.
These days, Apple's products are actually more expensive than many of its competitors, but Apple is good at convincing consumers to buy says telecommunications analyst⁸ Elizabeth Fife.
"Apple is unique in being able to brand and create excitement around their products, not only for the handsets, for the iPhones, but for the laptops, iPads and other products that they've released to. So this is just something they're very good at," added Fife.
Even with the death of Steve Jobs, many analysts⁹ expect Apple to continue its legacy of introducing products consumers will want for the next three to five years.

1 journalism   

n.新闻工作，报业

参考例句：

• He's a teacher but he does some journalism on the side.他是教师，可还兼职做一些新闻工作。
• He had an aptitude for journalism.他有从事新闻工作的才能。

2 savvy   

v.知道，了解；n.理解能力，机智，悟性；adj.有见识的，懂实际知识的，通情达理的

参考例句：

• She was a pretty savvy woman.她是个见过世面的漂亮女人。
• Where's your savvy?你的常识到哪里去了？

3 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

4 transparently   

明亮地，显然地，易觉察地

参考例句：

• "Clearly plots,'said Jacques Three. "Transparently!" “显然是搞阴谋，”雅克三号说，“再清楚不过了。” 来自英汉文学 - 双城记
• All design transparently, convenient for the file identification inside the bag. 全透明设计，方便袋内文件识别。

5 replicate   

v.折叠，复制，模写；n.同样的样品；adj.转折的

参考例句：

• The DNA of chromatin must replicate before cell division.染色质DNA在细胞分裂之前必须复制。
• It is also easy to replicate,as the next subsection explains.就像下一个小节详细说明的那样，它还可以被轻易的复制。

6 ethic   

n.道德标准，行为准则

参考例句：

• They instilled the work ethic into their children.他们在孩子们的心中注入了职业道德的理念。
• The connotation of education ethic is rooted in human nature's mobility.教育伦理的内涵根源于人本性的变动性。

7 legacy   

n.遗产，遗赠；先人(或过去)留下的东西

参考例句：

• They are the most precious cultural legacy our forefathers left.它们是我们祖先留下来的最宝贵的文化遗产。
• He thinks the legacy is a gift from the Gods.他认为这笔遗产是天赐之物。

8 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

9 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。