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New York Craft Distillers Embrace New Laws
NEW YORK—
Kentucky might be known for its bourbon, but whiskey was made all over the U.S. in thousands of small-scale distilleries in the years before Prohibition1 made it illegal to make or consume alcohol.
Nearly 80 years later, New York loosened its laws and encouraged craft distilling2 through business incentives3.
Now local distillers have set up shop in New York City creating innovative4 spirits with locally farmed ingredients.
Every cocktail5, says Allen Katz, co-founder6 of New York Distilling Company in Brooklyn, starts with a great spirit, like the gin and rye whiskey he distills on site.
"Finally, 80 years post-prohibition, we are reclaiming7 our taste buds,” he says.
That’s because New York made it legal for small-scale distillers to not only operate but also to self-distribute and have tasting rooms. New York Distilling Company, which now sells up to 10,000 cases a year, is one of more than 30 state manufacturers.
While craft distillers only account for two percent of total U.S. distilled8 spirits by volume, their presence is growing. The number of craft distillers has skyrocketed from 250 in 2009 to over 700 today — and small distillers did more than $400 million in revenue last year, according to the Distilled Spirit Council of the U.S.
"It’s absolutely a win for us because it allows us to enter the marketplace at more reasonable cost to set up a business like this from scratch,” says Katz.
New York rye has been used in local liquor for centuries, says Katz's head distiller, Bill Potter, adding that the oldest distillery was actually on Staten Island, dating back to 1640.
Another Brooklyn-based distiller, Breuckelen Distilling Company, Inc., works with local farmers to create a regional flavor. The specialty9 Farmer’s Distillery License10 that Bruekelen and others operate under requires at least 71 percent local grains.
“We’ve been working with the same farmer since we started, and we did the first distillation11 in 2010," says Brad Estabrook, founder of Breuckelen Distilling.
He says small-batch spirits are successful because customers care where their liquor comes from and who makes it. It’s part of a what he calls a backlash against global commercialism.
"When we first started we had the one product, and, yeah, we’ve grown a lot from there," he says. "We’ve shipped product into Europe, into Australia, we’re shipping12 into Panama in July for the first time.”
Just like the perfect cocktail, growth is all about the right mix — in this case, a blend of financing opportunities, state support, and ingenuity13.
1 prohibition | |
n.禁止;禁令,禁律 | |
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2 distilling | |
n.蒸馏(作用)v.蒸馏( distil的过去式和过去分词 )( distilled的过去分词 );从…提取精华 | |
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3 incentives | |
激励某人做某事的事物( incentive的名词复数 ); 刺激; 诱因; 动机 | |
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4 innovative | |
adj.革新的,新颖的,富有革新精神的 | |
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5 cocktail | |
n.鸡尾酒;餐前开胃小吃;混合物 | |
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6 Founder | |
n.创始者,缔造者 | |
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7 reclaiming | |
v.开拓( reclaim的现在分词 );要求收回;从废料中回收(有用的材料);挽救 | |
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8 distilled | |
adj.由蒸馏得来的v.蒸馏( distil的过去式和过去分词 );从…提取精华 | |
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9 specialty | |
n.(speciality)特性,特质;专业,专长 | |
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10 license | |
n.执照,许可证,特许;v.许可,特许 | |
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11 distillation | |
n.蒸馏,蒸馏法 | |
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12 shipping | |
n.船运(发货,运输,乘船) | |
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13 ingenuity | |
n.别出心裁;善于发明创造 | |
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