股神巴菲特的生意经 取悦客户,你才能成功!

 Legendary investor¹ Warren Buffett, the founder² and CEO of Berkshire Hathaway, shared his best business advice with a group of small business owners.

伯克希尔·哈撒韦公司的创始人兼CEO、传奇投资人沃伦·巴菲特近日和众多小企业家分享了他的最棒生意经。

Speaking at the 20th Graduation of Goldman Sachs' 10,000 Small Businesses at LaGuardia Community College, Buffett told the graduates: "Tomorrow morning when you look in the mirror after you've gotten up, just write — or just put it in lipstick³ or whatever you want — 'delight my customer' not 'satisfy my customer.' 'Delight my customer.'"

在拉瓜迪亚社区学院举行的高盛1万名小企业家第20届毕业典礼上，巴菲特告诉毕业生们："明天早上起来后，当你照镜子的时候，请你用笔或口红或其它工具写下'取悦我的顾客'，不是'满足我的顾客'，是'取悦我的顾客'。"

It''s a simple three-word mission.

这是一个非常简单的、只有3个单词的任务。

股神巴菲特的生意经 取悦客户,你才能成功!

He continued: "Any business that has delighted customers has a salesforce out there that you don't have to pay. You don't see them, but they are talking to people all the time."

他继续说道："任何能够取悦客户的企业都能得到客户免费的口碑宣传，虽然你看不见，但是他们总是在向别人介绍你的企业。"

He used an example of when he bought his last car. He doesn't remember how much he paid for it, but he does remember the experience.

随后，他以最近的购买汽车体验举例说明。他并没有记住车是多少钱，但是他却对那次的购车体验记忆深刻。

"Your customer is going to get to vote, going to talk, and you want them out there as salesmen for you and they will be if you delight them.

"你的客户会评价、谈论你的企业。如果你能够取悦他们，他们会成为你企业的口碑代言人。"

According to Buffett, the "classic example" is Jeff Bezos, the founder of Amazon. Bezos started Amazon in his garage in his early 30s.

巴菲特说，一个经典的例子便是亚马逊的创始人杰夫·贝索斯，他在30岁出头的时候，在他的车库里开创了亚马逊公司。

"Bezos set out every day to delight his customer by fast delivery, by lower prices, whatever it took," Buffett said. "And today, he is thinking about how to delight his customer."

"贝索斯每天都在努力取悦他的客户，通过快速投递、降低价格及其它方式，" 巴菲特说，"今天，贝索斯仍在思考如何取悦他的客户。"

"Don't ever quit. You'll succeed if you have delighted customers. Don't settle for satisfied. Have that person thinking 'I've never had a better experience with a human being' and they'll be back to buy your product."

"不要放弃。如果你能够取悦你的客户，你会成功的。而不要只是满足你的客户。让你的客户觉得'和那人做生意真愉快'，那么他们还会再来购买你的产品的。"

1 investor   

n.投资者，投资人

参考例句：

• My nephew is a cautious investor.我侄子是个小心谨慎的投资者。
• The investor believes that his investment will pay off handsomely soon.这个投资者相信他的投资不久会有相当大的收益。

2 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

3 lipstick   

n.口红，唇膏

参考例句：

• Taking out her lipstick,she began to paint her lips.她拿出口红，开始往嘴唇上抹。
• Lipstick and hair conditioner are cosmetics.口红和护发素都是化妆品。