新视野大学英语视听说教程 2 Unit 4-13

VI. Furthering Listening and Speaking
Task 1: Banning Cigarette Ads
Nancy: Hey, Robert, what do you think about cigarette ads?
Robert: They’re disgusting. Many countries have banned tobacco ads completely.
Nancy: I heard in the States advertises are not allowed to show young people smoking cigarettes, neither are ads targeted at youth allowed.
Robert: But advertises keep finding ways around the law. Some years ago one cigarette ad showed a deer smoking, but it was dressed in a university sweater. Obviously the ad is trying to attract young people.
Nancy: In order to increase sales, they have to make smoking appealing to young people. Make them think it’s cool.
Robert: Right. Cigarette manufacturers need to keep bringing in new customers. The old ones are dying of lung cancer.
Nancy: Good point. Our Student Union should do some publicity¹ against smoking in campus.
Robert: I couldn’t agree more.
1. They have banned tobacco/cigarette ads completely.
2. Advertisers are not allowed to show young people smoking cigarettes.
3. They keep finding ways around the law.
4. They must keep bringing in new customers, as the old ones are dying of lung cancer.
5. IT should do some publicity against smoking on campus.

1 publicity   

n.众所周知，闻名；宣传，广告

参考例句：

• The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。