新视野大学英语视听说教程 2 Unit 4-15

Task 3: An Introduction to Advertising¹
Advertising has become increasingly² specialized³ in modern times. In today’s business world, supply usually outnumbers demand. There is great competition among different manufacturers⁴ of the same kind of product to attract customers to their product. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturers advertise in the newspapers and on posters. They sometimes pay for songs about their product in commercial radio programs. They employ attractive salesgirls to distribute samples. They organizes competitions, with prizes for the winners. They often advertise on the screens of local cinemas. Most important of all, in countries that have television, they have advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. Sometimes they even spend more on ads than on the products themselves. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.
1.A   2.C   3.B   4.D   5.D
 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 increasingly   

adv.逐渐地，日益地，逐渐增加地

参考例句：

• Rivers are being increasingly made use of by man. 河流正在日益为人类所利用。
• I find it increasingly difficult to live within my income.我发现靠收入过日子越来越难了。

3 specialized   

adj.专门的，专业化的

参考例句：

• There are many specialized agencies in the United Nations.联合国有许多专门机构。
• These tools are very specialized.这些是专用工具。

4 manufacturers   

制造商，制造厂( manufacturer的名词复数 )

参考例句：

• The manufacturers in some countries dumped their surplus commodities abroad. 一些国家的制造商向国外倾销过剩产品。
• Colour TV has been more aggressively promoted as more manufacturers have joined the competition. 由于更多的厂商参与竞争，推销彩色电视机的宣传更为激烈了。