新视野大学英语视听说教程 3 Unit 5-13

VI. Further Listening and Speaking
Task1: Hot Business Ideas
Script
Business ideas are all around you. Many business ideas come from a careful analysis of market and consumer needs. If you are interested in starting a business, but don’t know what product or service you might sell, here are some ways that may help you find one.
First of all, you should study how to value to an existing product. The difference raw wood and finished wooden products is a good example of putting a product through an additional process that increases its value.
But additional processes are not the only way value can be added. You might also add services, or combine one product with other products. For instance, a local farm which sells produce can also offer a vegetable delivery service—for a free.
What business ideas can you develop along these lines? Focus on what products you might buy, and what you might do to them or with them to create a profitable¹ business.
Some people have another way of making profit. They improve an existing products or service. We all know that the person who can build a better mousetrap will make a lot of money. That person could be you! A local entrepreneur² has created an improved version of the hula hoop³. It’s bigger and heavier, so hula-hoopers can control it more easily and do more tricks. How did she come up with this business idea? She thought hula hooping would be a fun thing to do with her daughter, but found the commercially available product too flimsy.
There are very few products or services that can’t be improved. Start generating⁴ business ideas by looking at the products and services you use and brainstorming⁵ ideas as to how they could be better.
1. What is the first way the speaker mentions that helps you produce a business idea?
2. Which of the following methods does the speaker NOT mention?
3. Why does the speaker mention the mousetrap?
4. Which of the following is true according to the passage?
5. Which of the following can be the best title for the passage?

Keys: 1.C 2.B 3.B 4.A 5.D
 

1 profitable   

adj.有益的，能带来利益的，有利可图的

参考例句：

• That business became profitable last year.那项生意去年变得很赚钱。
• The convention business is very profitable for the hotel industry.承办会议业务能给旅馆业带来很高的利润。

2 entrepreneur   

n.企业家，主办人

参考例句：

• The entrepreneur has become a news figure.这位企业家变成了新闻人物。
• The entrepreneur takes business risks in the hope of making a profit.企业家为追求利润而冒险。

3 hoop   

n.（篮球）篮圈，篮

参考例句：

• The child was rolling a hoop.那个孩子在滚铁环。
• The wooden tub is fitted with the iron hoop.木盆都用铁箍箍紧。

4 generating   

n.发生，产生v.生（儿、女）( generate的现在分词 )；（通过物理或化学过程）发生；生成；引起

参考例句：

• There are many ways of generating a two-dimensional representation of an object. 有很多制作物体二维图的方法。 来自《简明英汉词典》
• Generating functions are an ideal tool for studying sequences defined by recurrence. 母函数是研究用递推关系来确定的函数的最理想工具。 来自辞典例句

5 brainstorming   

献计献策,合力攻关

参考例句：

• With Brainstorming, treat the view on how to solve the problem rightly. 利用脑激励法(Brainstorming)，正确对待学生实验中的问题解决观。
• We are going to do some brainstorming soon. 我们很快就要做些脑力激荡。