初级公司英语会话Lession8:产品营销

初级公司英语会话Lession8:产品营销

Listen to the dialogue between the Head of Marketing¹ (HM) and the Marketing Manager (MM)

HM: we’ve got a number of major promotions² coming up over the summer.
MM: And are we going to be promoting new product lines or sold stock?
HM: A bit of both. First of all we’re planning introductory offers on some of our major new products..
MM: Including our new footwear range presumably advertising³ campaign for that.
MM: And id our sponsorship proposals go anywhere?
HM: Nothing’s definite, but it looks as though we’ll be signing a sponsorship deal with one of China’s top football clubs.
MM: great. And what about in-store promotions?
HM: Well we’re doing a poster campaign in and around all of our stores showing the new trainers and the release date.
MM: Any sort of special offers?
HM: Yes sort of special offers?
HM: yes – you can pre-order and get a 10% discount; and if you have a loyalty⁴ card you can get a 15% discount.
MM: I see. You mentioned something about older product lines too.
HM: that’s right, we’ve got a problem with stock overhangs on about a hundred products lines.
MM: So we need to come up with ways to move the stock.
HM; Exactly. Profitability isn’t really important with this one.
MM: in that case we should drop prices by maybe 25% across the board.
HM: we need to get some special offers worked out too.
MM: Maybe we could double discounts for loyalty card holders⁵ on selected products.
HM: yes, that would probably work.
MM: And mail all card holders to let them know about the special offers.

 

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 promotions   

促进( promotion的名词复数 )； 提升； 推广； 宣传

参考例句：

• All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
• He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

5 holders   

支持物( holder的名词复数 )； 持有者； （支票等）持有人； 支托（或握持）…之物

参考例句：

• Slaves were mercilessly ground down by slave holders. 奴隶受奴隶主的残酷压迫。
• It is recognition of compassion's part that leads the up-holders of capital punishment to accuse the abolitionists of sentimentality in being more sorry for the murderer than for his victim. 正是对怜悯的作用有了认识，才使得死刑的提倡者指控主张废除死刑的人感情用事，同情谋杀犯胜过同情受害者。