美国有线新闻 CNN 美社交媒体相继就政治广告表态 推特全面禁止脸谱网依然允许

 

You don't have to look hard on social media to find opinions concerning politics. But the political ads you see could be changing in some way or another as the 2020 U.S. Presidential Election approaches. Targeted political advertisements are controversial. On one hand they can give campaigns a way to reach and inspire specific voters and to share information that voters might not see elsewhere. On the other, they can deepen divisions among social media users and spread information may not be true. You've heard the term fake news.

Social media companies profit from political ads. The re-election campaign of U.S. President Donald Trump¹ has spent more than $14 million on Facebook ads this year. And the election campaigns of the top two Democratic spenders on Facebook candidates Tom Steyer and Pete Buttigieg, have also spent a combined total of $14 million. Twitter's decided² to get rid of targeted political advertisements altogether. Its CEO says a political message can earn reach when people retweet it or follow the account but that these messages shouldn't be bought by political campaigns and then forced on Twitter users.

Google is a question mark. The Wall Street Journal reports that the technology company is considering changing its policies when it comes to political ads. If that happens, it could effect what you see across all of Google's platforms, like YouTube. Facebook's also considering rule changes concerning political ads and that might include sharing info about who paid for an advertisement. But it doesn't look like Facebook is going to start fact checking the ads that run on its platform.

Facebook's executives say it's not their place to decide whether an ad is true or false. And supporters of the policy say that's the job of journalists anyway. Opponents say Facebook allows false information to be spread if an ad's found to be untrue and their concerned that campaigns could abuse that freedom on Facebook. Could these companies pick and choose which ads are allowed based on their own fact checking? Yes, but doing that has brought them accusations³ of censorship and bias⁴ in the past.

1 trump   

n.王牌，法宝；v.打出王牌，吹喇叭

参考例句：

• He was never able to trump up the courage to have a showdown.他始终鼓不起勇气摊牌。
• The coach saved his star player for a trump card.教练保留他的明星选手，作为他的王牌。

2 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

3 accusations   

n.指责( accusation的名词复数 )；指控；控告；（被告发、控告的）罪名

参考例句：

• There were accusations of plagiarism. 曾有过关于剽窃的指控。
• He remained unruffled by their accusations. 对于他们的指控他处之泰然。

4 bias   

n.偏见，偏心，偏袒；vt.使有偏见

参考例句：

• They are accusing the teacher of political bias in his marking.他们在指控那名教师打分数有政治偏见。
• He had a bias toward the plan.他对这项计划有偏见。