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(单词翻译:双击或拖选)
D: Yael, what's that in your hand?
Y: Come on, Don. Haven't you seen a cigarette before? Every day in the United States, about 1500 girls begin smoking, and I figured, why not do my share?
D: But Yael, don't you know that tobacco kills more than 140,000 women each year,and that half of those women are between the ages of thirty-five and sixty-nine?
Y: Yeah, but that's why I smoke a brand with low nicotine1 and tar2 content.
D: Although tobacco companies advertise some cigarettes as "light," this is just an advertising3 ploy4 to obscure the risks associated with smoking--smoking a light cigarette is just as risky5 as smoking a regular one. In fact, research shows that people who smoke light cigarettes actually smoke differently in order to get higher levels of nicotine.
Y: I didn't know that.
D: The one thing you can say about tobacco companies is that they are really savvy6 about marketing7. While tobacco ads that target men focus on cigarettes as macho or cool, tobacco ads that target women focus on social and political themes important to women. For example, ads will say that you've come a long way, or that you've found your voice, or encourage you to just be yourself, as if smoking has anything to do with progress and self-expression. Young women are especially vulnerable to these ads because addiction8, disease, and premature9 death seem so remote to them. And the thing is, people who have smoked as few as one hundred cigarettes report having difficulty quitting.
Y: So, Don, can you pass me that ashtray10?
D: With pleasure, Yael, as long as you put it out.
1 nicotine | |
n.(化)尼古丁,烟碱 | |
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2 tar | |
n.柏油,焦油;vt.涂或浇柏油/焦油于 | |
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3 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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4 ploy | |
n.花招,手段 | |
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5 risky | |
adj.有风险的,冒险的 | |
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6 savvy | |
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的 | |
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7 marketing | |
n.行销,在市场的买卖,买东西 | |
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8 addiction | |
n.上瘾入迷,嗜好 | |
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9 premature | |
adj.比预期时间早的;不成熟的,仓促的 | |
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10 ashtray | |
n.烟灰缸 | |
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