【英语时差8,16】把性和暴力从脑海里驱逐出去

Clear your mind with sex and violence? Don tells Yael about the surprising results of some research. D: I've decided¹ that from here on out I'm going to watch only television programs that are violent or sexually explicit². No more Animal Psychic³ or Wedding Story for me.

Y: Why on earth is that?

D: Because I'm tired of being bombarded every second of every day with advertising⁴. I think that brand names and their jingles⁵ must take up half the space in my brain.

Y: And so you want to fill that space with images of violence and sex instead? Or do you think that violent and sexually explicit programs advertise less?

D: Neither. I do know, however, that advertisements that run during violent or sexually explicit programs are less likely to lodge⁶ themselves in a viewer's memory than advertising that runs during other kinds of programs. That is, I'm less likely to be able to recall those brands immediately after the show, as well as the next day.

Y: No matter what form the advertisement itself takes? I mean, what if a violent commercial airs during a violent program? Would you be more likely to remember the brand then?

D: Nope. Viewers are about twenty percent less likely to remember a brand, however it is advertised, when it airs during a violent or sexually explicit program. Generally brands that advertise with violence are about twenty-seven percent less memorable⁷ than brands that advertise in sexual or more neutral forms. What it boils down to is that sex and violence do not sell after all.  

1 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

2 explicit   

adj.详述的，明确的；坦率的；显然的

参考例句：

• She was quite explicit about why she left.她对自己离去的原因直言不讳。
• He avoids the explicit answer to us.他避免给我们明确的回答。

3 psychic   

n.对超自然力敏感的人；adj.有超自然力的

参考例句：

• Some people are said to have psychic powers.据说有些人有通灵的能力。
• She claims to be psychic and to be able to foretell the future.她自称有特异功能，能预知未来。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 jingles   

叮当声( jingle的名词复数 )； 节拍十分规则的简单诗歌

参考例句：

• Can I give Del and Mr. Jingles some? 我可以分一点给戴尔和金格先生吗？
• This story jingles bells for many of my clients. 这个故事对我许多客户来说都耳熟能详。

6 lodge   

v.临时住宿，寄宿，寄存，容纳；n.传达室，小旅馆

参考例句：

• Is there anywhere that I can lodge in the village tonight?村里有我今晚过夜的地方吗？
• I shall lodge at the inn for two nights.我要在这家小店住两个晚上。

7 memorable   

adj.值得回忆的，难忘的，特别的，显著的

参考例句：

• This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
• The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。