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Burger King is a global chain of hamburger and fast food restaurants. It was founded in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since grown to 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains. Burger King also has a strong presence at U.S. Army and U.S. Air Force bases worldwide. The company’s most famous product is the Whopper – a quarter pound hamburger introduced in 1957. The burger became famous enough for advertising1 execs to start the "Home of the Whopper" slogan. The company says it is strong on corporate2 responsibility. Its website says: “We are committed to diversity and inclusion, food safety and animal welfare, sensitivity towards the environment and a spectrum3 of civic4 and charitable initiatives.”
1 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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2 corporate | |
adj.共同的,全体的;公司的,企业的 | |
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3 spectrum | |
n.谱,光谱,频谱;范围,幅度,系列 | |
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4 civic | |
adj.城市的,都市的,市民的,公民的 | |
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