各大品牌英文介绍 Duracell

Duracell is perhaps the world’s best known make of batteries. The brand is owned by the multinational¹ conglomerate² Proctor and Gamble. Duracell was founded by scientist Samuel Ruben and entrepreneur Philip Rogers Mallory. They developed an alkaline technology in the 1970s to replace the need for more dangerous mercury batteries. Duracell was introduced in 1974. It is a combination of the words ‘durable’ and ‘cell’. They marketed the batteries as being the world’s longest lasting³. The company website says: “As a brand, we realized that there were (and still are) many uses for batteries. And as technology advanced, the uses for batteries only increased. We quickly became the world's leading producer of high-performance alkaline batteries.”

 

1 multinational   

adj.多国的，多种国籍的；n.多国籍公司，跨国公司

参考例句：

• The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。
• He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。

2 conglomerate   

n.综合商社，多元化集团公司

参考例句：

• The firm has been taken over by an American conglomerate.该公司已被美国一企业集团接管。
• An American conglomerate holds a major share in the company.一家美国的大联合企业持有该公司的大部分股份。

3 lasting   

adj.永久的，永恒的；vbl.持续，维持

参考例句：

• The lasting war debased the value of the dollar.持久的战争使美元贬值。
• We hope for a lasting settlement of all these troubles.我们希望这些纠纷能获得永久的解决。