华尔街的赚钱经(MP3+中英字幕) 第42期:改善经济状况 从这些做起(7)

 　　Try frugal¹ gift-giving

　　送礼从简

　　Giving people gifts is one of the most wonderful traditions, as it shows generosity² and caring. Until it becomes commercialized. Then it's just really really expensive. Instead, try giving the gift of spending time with someone. Try giving them something you baked or made yourself. Try giving them services they'd appreciate. It doesn't have to cost a lot to be generous.

　　送礼是我们的优良传统之一，因为它表达了你对他人的慷慨和关爱之情。但随着送礼商业化，礼物贵得越来越离谱了。那么，就换种方式吧·尝试多陪陪他入，这也是一种礼物；或者送给他们你亲手烘倍或制作的东西;要不然还可以试着提供他们会喜欢的服务。总之，你不需要通过花钱来显示自己有多么大方。

　　Teach your kids about advertising³, saving, earning, and gift-giving

　　教育你的孩子，让他们明白什么是广告、储蓄、收入、和送礼

　　If you have kids, educating them about money will save you a lot of money in the long run. If they know about how advertising influences them in tricky⁴ ways, they'll be less likely to demand (OK, beg and plead for) the latest fad⁵ toys. If they know about saving and earning money, they'll respect the money that you earn, and that you are trying to save. If they know that gift-giving doesn't have to be about spending a lot of money, they won't necessarily want expensive stuff.

　　如果你有孩子，你要告诉他们，从长远的角度看，钱能生财。如果他们能看透广告是如何狡猾地诱使他们买东西的话，他们也许就不太会要求你买（应该是苦苦央求你买）最新流行的玩具。如果他们了解什么是存钱和挣钱，他们就会懂得你挣钱的辛苦和努力存钱的苦心。如果他们明白送礼并不一定要花很多钱，他们就不再只要昂贵的礼物了。

1 frugal   

adj.节俭的，节约的，少量的，微量的

参考例句：

• He was a VIP,but he had a frugal life.他是位要人，但生活俭朴。
• The old woman is frugal to the extreme.那老妇人节约到了极点。

2 generosity   

n.大度，慷慨，慷慨的行为

参考例句：

• We should match their generosity with our own.我们应该像他们一样慷慨大方。
• We adore them for their generosity.我们钦佩他们的慷慨。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 tricky   

adj.狡猾的，奸诈的；(工作等)棘手的，微妙的

参考例句：

• I'm in a rather tricky position.Can you help me out?我的处境很棘手，你能帮我吗？
• He avoided this tricky question and talked in generalities.他回避了这个非常微妙的问题，只做了个笼统的表述。

5 fad   

n.时尚；一时流行的狂热；一时的爱好

参考例句：

• His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
• A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。