华尔街的赚钱经(MP3+中英字幕) 第44期:解密微软CEO巴尔默成功之道

 　　While Mr. Ballmer, who has been at the helm of Microsoft since 2000, is known for his eccentric personality and episodes of excitable public behavior, he gives sound and structured advice to business leaders about how he approaches his work at Microsoft.

　　巴尔默先生从2000年开始执掌微软，他的古怪性格和易激动的公众行为是出了名的。以自己如何在微软开展工作为例，巴尔默给商业领袖们提出了合理和条理分明的建议。

　　He says that there's a stereotype¹ that innovation happens at a rapid fire pace, but he doesn't agree-he thinks that companies should invest in innovation over a long period of time. "Hardly anything in the tech industry went from rags to riches overnight," he explains. And while talking about and emphasizing a culture of innovation is crucial for a company's success, he says, "there must be a limit when a company reaches a larger size. Cultures of innovation don't mean that everybody gets to reinvent the wheel six times. The need for a certain level of persistence² and tenacity³ is I think a surprisingly important part of innovation."

　　巴尔默说，人们总是认为市场上的创新均以闪电般的速度出现，但他并不认同这种陈词滥调。他认为，公司应当对创新进行长期投资。他解释道，科技行业没有什么会在一夜之间发家致富的。尽管谈到并强调了创新文化对一家公司的成功至关重要，但巴尔默也说，“当公司达到更大的规模时就必须有所限制。他说，创新文化并不意味着每个人都要去频频炒冷饭。我认为，我们需要一定程度的坚持和坚韧，这对创新具有意想不到的重要性。”

　　And when it comes to making decisions, he'd rather not have to do it very often, but instead thinks a leader should delegate as much as possible, rather than running a company that has to come to him for every single one. While he does make the big choices, such as whether or not Microsoft will invest with a certain company, and will sign off on decisions that other people have made, "the number of decisions that I actually have to make myself is relatively⁴ low," he says.

　　谈到做出决策时，巴尔默情愿自己不需要非常频繁地做决定，他认为一个领导者应当尽可能地放手，而不是事必躬亲地去运营一家公司。不过，一些重要决定确实需要他来拍板，比如微软是否投资某家公司之类的决定，而且他也得签字确认其 他人的决定。巴尔默说，“我实际上必须自己做决定的数量非常低。”

　　In the same vein⁵, Mr. Ballmer is not a big believer in micromanagement. While he admits that he does have what he refers to as an "Anglo-Saxon personality" in which he likes to see evidence and detail in order to feel comfortable with certain principles, he would rather ask questions that require discussions of detail, as opposed to blatant⁶ micromanagement.

　　同样的，巴尔默也不太相信微观管理。尽管巴尔默承认，他的确有所谓的“盎格鲁·撒克逊性格”——要看到证据和细节才能对某些原则放心，但他还是情愿问些需要详细讨论的问题，也不喜欢大张旗鼓的微观管理。

1 stereotype   

n.固定的形象，陈规，老套，旧框框

参考例句：

• He's my stereotype of a schoolteacher.他是我心目中的典型教师。
• There's always been a stereotype about successful businessmen.人们对于成功商人一直都有一种固定印象。

2 persistence   

n.坚持，持续，存留

参考例句：

• The persistence of a cough in his daughter puzzled him.他女儿持续的咳嗽把他难住了。
• He achieved success through dogged persistence.他靠着坚持不懈取得了成功。

3 tenacity   

n.坚韧

参考例句：

• Tenacity is the bridge to success.坚韧是通向成功的桥。
• The athletes displayed great tenacity throughout the contest.运动员在比赛中表现出坚韧的斗志。

4 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

5 vein   

n.血管，静脉；叶脉，纹理；情绪；vt.使成脉络

参考例句：

• The girl is not in the vein for singing today.那女孩今天没有心情唱歌。
• The doctor injects glucose into the patient's vein.医生把葡萄糖注射入病人的静脉。

6 blatant   

adj.厚颜无耻的；显眼的；炫耀的

参考例句：

• I cannot believe that so blatant a comedy can hoodwink anybody.我无法相信这么显眼的一出喜剧能够欺骗谁。
• His treatment of his secretary was a blatant example of managerial arrogance.他管理的傲慢作风在他对待秘书的态度上表露无遗。