华尔街的赚钱经 第52期:星巴克 从咖啡店到咖啡帝国(6)

 　　Schultz has remained firmly committed to employee and community enrichment. As part of his ongoing¹ efforts, Starbucks teamed up with baseball stars to promote an adult literacy campaign.

　　如今，舒尔茨依然坚定地致力于推动企业员工及所在社区的文化建设。他的努力正得到体现，星巴克与众多棒球明星通力合作，在成年入中间展开了一场扫盲运动。

　　His spectacular success has not diminished Schultz's awareness² of his working class roots. He dedicated³ his book to the memory of his father, to whom he had once spoken harshly and accused of a lack of ambition. They were words Schultz would regret the rest of his life, his father died of lung cancer before his son became a millionaire. Schultz once told his audience that his greatest success was that the "got to build the kind of company that my father never got to work for."

　　虽然舒尔茨取得了巨大的成功，但他并没有忘记自己出生于工人阶级家庭。他曾专门写了一本书来追忆自己的父亲，那个曾经被他无情地指责为缺乏抱负的父亲。书中写到的都是令舒尔茨在后半生感到后悔的文字，因为在他成为一位百万富翁之前，他的父亲因患有肺癌而去世了。舒尔茨曾经对他的读者说，“他最大的成功便是"建立了这样的一家公司，这是我父亲一直向往，却不曾拥有的。”

1 ongoing   

adj.进行中的，前进的

参考例句：

• The problem is ongoing.这个问题尚未解决。
• The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。

2 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

3 dedicated   

adj.一心一意的；献身的；热诚的

参考例句：

• He dedicated his life to the cause of education.他献身于教育事业。
• His whole energies are dedicated to improve the design.他的全部精力都放在改进这项设计上了。