华尔街的赚钱经 第76期:电子商务教父(1)

 　　The Wizard of Web Retailing¹: Jeff Bezos

　　“电子商务教父”杰夫·贝佐斯

　　Jeff Bezos founded Amazon.com in 1995 as an online bookstore. Due to customer demand the company later expanded and added other products to its inventories², including videos, DVDs, electronics, toys, apparel1, software, household items, and gourmet³ food.

　　1995年，杰夫·贝佐斯创立了亚马逊在线书店。根据客户的需求，该公司后来扩大产品销售目录，销售产品包括录像带、 DVD、电子产品、玩具、服装、软件、家居用品和食品等。

　　In an interview, Bezos indicated that books were chosen as Amazon.com's first product category "because they offered so much selection";

　　贝佐斯在接受记者采访时说，“图书被选为亚马逊的第一产品类别，是“因为它们提供了多种选择”；

　　in the same interview, Bezos stated," I think the main thing that has differentiated⁴ Amazon.com from conventional retailers⁵ is its obsessive⁶ and compulsive focus on the end-to-end customer experience. That includes having the right products, the right selection, and low prices."

　　他同时还表示，“我认为把亚马逊和传统的零售商区别开来的主要原因是：我们全力满足顾客的需求。这包括正确的产品，正确的选择，以及低廉的价格。”

1 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

2 inventories   

n.总结( inventory的名词复数 )；细账；存货清单（或财产目录）的编制

参考例句：

• In other cases, such as inventories, inputs and outputs are both continuous. 在另一些情况下，比如存货，其投入和产出都是持续不断的。
• The store must clear its winter inventories by April 1st. 该店必须在4月1日前售清冬季存货。

3 gourmet   

n.食物品尝家；adj.出于美食家之手的

参考例句：

• What does a gourmet writer do? 美食评论家做什么？
• A gourmet like him always eats in expensive restaurants.像他这样的美食家总是到豪华的餐馆用餐。

4 differentiated   

区分，区别，辨别( differentiate的过去式和过去分词 )； 区别对待； 表明…间的差别，构成…间差别的特征

参考例句：

• The development of mouse kidney tubules requires two kinds of differentiated cells. 小鼠肾小管的发育需要有两种分化的细胞。
• In this enlargement, barley, alfalfa, and sugar beets can be differentiated. 在这张放大的照片上，大麦，苜蓿和甜菜都能被区分开。

5 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

6 obsessive   

adj. 着迷的, 强迫性的, 分神的

参考例句：

• Some people are obsessive about cleanliness.有些人有洁癖。
• He's becoming more and more obsessive about punctuality.他对守时要求越来越过分了。