《名人传记》之乔布斯如何改变世界18:iPhone的热潮蔓延到全球

 　　Steve was always absolutely incredibly interested in hands.

　　一直以来 史蒂夫对双手有着极大的兴趣

　　In fact, he would stand in meetings and sometimes be sitting there looking at his hands.

　　不管是站着开会还是坐着休息 有时候他会盯着自己的手看

　　The mouse is the beginning of using the hand to interact with digital information.

　　鼠标是双手与数字信息进行交互的开端

　　So now it's down to a finger.

　　现在更进一步 变成了手指

　　Jobs didn't invent the touchscreen

　　触摸屏并不是乔布斯发明的

　　but once again,he recognizes an emerging technology as the future.

　　但他再一次预见了新兴技术的巨大潜力

　　And brings it to the world.

　　并将它展现给全世界

　　First it's the mouse.

　　最开始是鼠标

　　Second, was the click wheel.

　　接着便是iPod操控板

　　And now we're going to bring multitouch to the market.

　　现在我们带来了多点触控

　　The iPhone also introduces the world to Apps,

　　iPhone同时引入了"应用"这一概念

　　software that can be designed for every niche¹ of life

　　即应用于生活各个方面的软件

　　and launched with the touch of a finger.

　　手指轻轻一碰便可运行

　　Yup, there's an app for that.

　　是的 有这样一款应用

　　People want to use applications.

　　人们需要各种应用软件

　　It enriches our lives.

　　它们让生活多姿多彩

　　It expands our capabilities².

　　拓展了我们的能力

　　We can reach out and do more things.

　　我们可以做更多的事情

　　As with the music industry,

　　就像与音乐产业的合作一样

　　Jobs' skill is a relentless³ negotiator forces wireless⁴ companies to adopt an entirely⁵ new business model.

　　乔布斯强势的手腕迫使移动运营商接受全新的经营模式

　　He insists on maintaining total control of the design,manufacturing and marketing⁶ of the phone

　　他坚持全面控制着手机的设计 制造和销售环节

　　and industry first.

　　先搞定手机产业

　　Those that resist, eventually fall into line.

　　反对他的人 最终都乖乖听话了

　　Can you imagine the confidence of this guy to walk into these cell phone companies,

　　你能想象吗 他自信满满地告诉运营商

　　the biggest companies in telecommunications,

　　他们可是通讯产业的巨头

　　and he says so this is how you're going to start doing business now.

　　他说 从现在起 按我的方式经营

　　Can you imagine what it's like to be in that person's head?

　　你能想象他的脑子里 都在考虑什么吗

　　I can't.

　　反正我不行

　　This is what was amazing about Jobs.

　　这就是乔布斯的惊人之处

　　He really had some swagger.

　　他确实有狂妄的资本

　　Demand for the iPhone goes global.

　　iPhone的热潮蔓延到了全球

　　In just over a year, 10 million iPhones are sold,

　　仅用了一年 就销售了1000万台

　　inspiring a fanatic⁷ following once reserved for rock stars and Hollywood celebrities⁸.

　　追随者对其的狂热不亚于摇滚歌星和好莱坞明星

　　We came here from Japan to get new iPhone.

　　我们是从日本过来买iPhone的

　　I can't live without my iPhone,which is, you know, sad but definitely true.

　　我离不了我的iPhone 有点可悲 但事实就是这样

　　Each introduction with the new iPhone with Jobs and his signature black turtleneck,jeans and sneaker,

　　每次iPhone的新品发布会 乔布斯穿着标志性的黑色高领毛衣 牛仔裤和运动鞋登台

　　is a worldwide news event.

　　都是世界级的新闻

1 niche   

n.壁龛；合适的职务(环境、位置等)

参考例句：

• Madeleine placed it carefully in the rocky niche. 玛德琳小心翼翼地把它放在岩石壁龛里。
• The really talented among women would always make their own niche.妇女中真正有才能的人总是各得其所。

2 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

3 relentless   

adj.残酷的，不留情的，无怜悯心的

参考例句：

• The traffic noise is relentless.交通车辆的噪音一刻也不停止。
• Their training has to be relentless.他们的训练必须是无情的。

4 wireless   

adj.无线的；n.无线电

参考例句：

• There are a lot of wireless links in a radio.收音机里有许多无线电线路。
• Wireless messages tell us that the ship was sinking.无线电报告知我们那艘船正在下沉。

5 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 fanatic   

n.狂热者，入迷者；adj.狂热入迷的

参考例句：

• Alexander is a football fanatic.亚历山大是个足球迷。
• I am not a religious fanatic but I am a Christian.我不是宗教狂热分子，但我是基督徒。

8 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目