《名人传记》之乔布斯亿万富豪嬉皮士85:标新立异 桀骜不驯

 　　He decided¹ to put all of Apple's products and people under review.

　　他决定逐一审查苹果所有的产品和员工

　　He was demanding, erm, he would not hesitate to call someone at two o'clock in the morning

　　他态度可是非常强硬的 只要他想到了什么需要实现的主意

　　if he had an idea that he wanted to be pursued.

　　就会毫不犹豫地在凌晨两点给人打电话

　　He had no time for people that he did not respect.

　　他不会为凡才浅识浪费任何时间

　　It got so bad that people were afraid to get into the elevator with Steve.

　　人们甚至开始害怕和史蒂夫同乘一座电梯

　　He was on the fourth floor of the first building

　　他的办公室在进来第一座楼的四层

　　when you first come in, and it's been rumoured² that he's fired people

　　那时 苹果里有传言说

　　in that 25-second elevator ride as he walked out of the elevator.

　　他在坐电梯的25秒内 就炒了一个人鱿鱼

　　It wasn't just people who were axed.

　　乔布斯裁减的不只是员工

　　Jobs ended the licensing³ of Apple's technology to other companies,

　　他中断了苹果对其他公司的技术授权

　　and he killed off most of Apple's product lines,

　　关闭了大部分的产品线

　　including a clunky handheld device, the Newton.

　　其中包括一种笨重的手持设备 牛顿

　　He taught the company what he learned

　　他把自己在Next和皮克斯积累下的经验

　　when he was at Next and Pixar,

　　用在了苹果公司的运作上

　　which was focus matters.

　　那就是 做事得有重点

　　Watching expenses matters.

　　控制成本很关键

　　We'll do more if we do less.

　　只有精简才能提高效率

　　Here's to the crazy ones.

　　我们要对这些人致敬

　　The misfits, the rebels.

　　他们标新立异 桀骜不驯

　　The troublemakers⁴.

　　反叛忤逆

　　Always the marketing⁵ man, now Jobs started to talk Apple up

　　身为营销高手 乔布斯开始为苹果做出大力宣传

　　with a TV advert⁶ called Think Different.

　　这则广告名叫 非同凡想

　　This emotional recasting of Apple's rebel roots was about more than just the brand.

　　它煽情地重塑了苹果的叛逆本质 而它并不仅仅是给观众看的

　　The real reason Think Different was created was for the employees.

　　事实上 这则广告更是为苹果的员工做的

　　It really meant a wake-up, a call to action,

　　它像是一声召唤 唤醒员工们

　　a call to arms for the employees to say, "Wait a minute,

　　要行动起来 要相信

　　"we still have something great to do for the world."

　　我们仍可以为世界创造一些美好

　　Because the people who are crazy enough to think they can change the world...

　　正是那些疯狂得以为自己可以改变世界的人

　　..are the ones who do.

　　改变了我们的世界

1 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

2 rumoured   

adj.谣传的；传说的；风

参考例句：

• It has been so rumoured here. 此间已有传闻。 来自《现代汉英综合大词典》
• It began to be rumoured that the jury would be out a long while. 有人传说陪审团要退场很久。 来自英汉文学 - 双城记

3 licensing   

v.批准，许可，颁发执照( license的现在分词 )

参考例句：

• A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
• That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句

4 troublemakers   

n.惹是生非者，捣乱者( troublemaker的名词复数 )

参考例句：

• He was employed to chuck out any troublemakers. 他受雇把捣乱者赶走。 来自《简明英汉词典》
• She had automatically labelled the boys as troublemakers. 她不假思索地认定这些男孩子是捣蛋鬼。 来自《简明英汉词典》

5 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

6 advert   

vi.注意，留意，言及；n.广告

参考例句：

• The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
• Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。