《名人传记》之乔布斯亿万富豪嬉皮士86:扬起了一股热潮

 　　After renewing Apple's sense of its own identity,

　　帮苹果重新找到了自己之后

　　Jobs needed a product that could bring about the company's financial revival¹.

　　乔布斯亟需一款可以使得公司财政状况复苏的产品

　　He had a new vision of what computers could be,

　　他对计算机未来发展有了新的看法

　　and it centred on an unknown Apple employee,

　　一位在当时默默无闻的员工贡献巨大

　　British designer Jonathan Ive,

　　他就是来自英国的设计师Jonathan Ive

　　who'd been working on an unusual prototype for a new computer.

　　他设计了一款非同寻常计算机

　　He went into Steve's office, and he came out ten minutes later,

　　有天他带着自己的设计去了史蒂夫的办公室 十分钟后走出来

　　and sort of leant against the wall, not quite believing what he'd heard,

　　倚靠在墙上 对史蒂夫的话惊讶不已

　　which was, "We're going to stop everything at Apple

　　史蒂夫说 "我们将会停掉苹果其他全部的业务

　　and we're going to make this prototype of yours."

　　全力实现你的设计"

　　Johnny said, "You do know that the prototype is transparent²

　　Johnny问 "你确定你理解了我这设计是透明的

　　and that's how I want it to be?"

　　而且我并不会改变这一点吗？"

　　Steve said, "Sure."

　　史蒂夫说 当然

　　This...is iMac.

　　这...就是iMac

　　The whole thing is translucent³, you can see into it. It's so cool.

　　所有都是半透明的 你可以直接看到里面 这太酷了

　　Jobs and Ive had put the design of the computer centre stage.

　　乔布斯和Ive以这款产品新颖的设计为卖点

　　It created quite a stir.

　　扬起了一股热潮

　　It looks like it's from another planet, and a good planet!

　　它看上去就像是个天外来物 来自另一个美好星球

　　A planet with better designers.

　　一个有更好的设计师的星球

　　Behold⁴ this extraordinary transparent object.

　　人们对这件透明的设备大感新奇

　　It was friendly!

　　它看上去很亲切！

　　It's a silly thing to say! It looked like a nice thing to own.

　　虽然这么说有些幼稚 但是它确实能激起人们的购买欲

　　The back of this thing looks better than the front of the other guy's by the way!

　　顺便说一句 它的背面比其他电脑的正面还好看

　　This was a desktop⁵ computer

　　它虽然只是台电脑

　　but conceived as a thing of pleasure, ironic⁶ fascination⁷.

　　但却能让人感到愉悦 惊喜

　　It meant that, you know, a computer wasn't just a dreary⁸ piece of office equipment.

　　它告诉我们 电脑并不再只是沉闷的办公用品

　　They look so good, you kind of want to lick 'em.

　　它们看起来这么可爱 简直让人忍不住想舔一口

1 revival   

n.复兴，复苏，（精力、活力等的）重振

参考例句：

• The period saw a great revival in the wine trade.这一时期葡萄酒业出现了很大的复苏。
• He claimed the housing market was showing signs of a revival.他指出房地产市场正出现复苏的迹象。

2 transparent   

adj.明显的，无疑的；透明的

参考例句：

• The water is so transparent that we can see the fishes swimming.水清澈透明，可以看到鱼儿游来游去。
• The window glass is transparent.窗玻璃是透明的。

3 translucent   

adj.半透明的；透明的

参考例句：

• The building is roofed entirely with translucent corrugated plastic.这座建筑完全用半透明瓦楞塑料封顶。
• A small difference between them will render the composite translucent.微小的差别,也会使复合材料变成半透明。

4 behold   

v.看，注视，看到

参考例句：

• The industry of these little ants is wonderful to behold.这些小蚂蚁辛勤劳动的样子看上去真令人惊叹。
• The sunrise at the seaside was quite a sight to behold.海滨日出真是个奇景。

5 desktop   

n.桌面管理系统程序；台式

参考例句：

• My computer is a desktop computer of excellent quality.我的计算机是品质卓越的台式计算机。
• Do you know which one is better,a laptop or a desktop?你知道哪一种更好，笔记本还是台式机？

6 ironic   

adj.讽刺的，有讽刺意味的，出乎意料的

参考例句：

• That is a summary and ironic end.那是一个具有概括性和讽刺意味的结局。
• People used to call me Mr Popularity at high school,but they were being ironic.人们中学时常把我称作“万人迷先生”，但他们是在挖苦我。

7 fascination   

n.令人着迷的事物，魅力，迷恋

参考例句：

• He had a deep fascination with all forms of transport.他对所有的运输工具都很着迷。
• His letters have been a source of fascination to a wide audience.广大观众一直迷恋于他的来信。

8 dreary   

adj.令人沮丧的，沉闷的，单调乏味的

参考例句：

• They live such dreary lives.他们的生活如此乏味。
• She was tired of hearing the same dreary tale of drunkenness and violence.她听够了那些关于酗酒和暴力的乏味故事。