《名人传记》之乔布斯一代创意天才136:万众瞩目的广告

 　　But they didn't have to.

　　不过最终都不用这样

　　The board relented

　　因为董事局最后让步

　　and on January 22, 1984

　　在1984年1月22日

　　an audience of 96 million

　　在超级杯美式足球赛事的

　　Superbowl viewers watched

　　9600万名观众面前

　　one of the most celebrated¹ advertisements of all time.

　　播出了这个万众瞩目的广告

　　We shall revenge!

　　我们要报复

　　Two days later, Steve Jobs presented

　　两天之后,乔布斯向全世界

　　the Macintosh computer to the world.

　　推出Macintosh电脑

　　“Today, for the first time ever,

　　今天,前所未有的

　　I'd like to let Macintosh

　　我会叫Macintosh

　　speak for itself

　　向大家介绍自己

　　“Hello,I am Macintosh.

　　大家好,我是Macintosh

　　It sure is great to get out of that bag"

　　我很高兴可以从那塑料袋中出来

　　But the Macintosh was a gamble.

　　但是Macintosh是一场赌博

　　Its automated² factory which boasted only 86 workers

　　它的自动化厂房只有86名工人

　　cost $20 million.

　　但市值是2000万美元

　　By the end of 1984,

　　在1984年年底

　　sales of the Macintosh were slipping

　　Macintosh的销售额下滑

　　and the relationship between Sculley and Jobs

　　史考力和乔布斯的关系

　　began to break down.

　　便开始决裂了

　　The Mac was totally wrong for the market,

　　Macintosh对市场来说是个错误

　　because dealers³ sold products

　　因为厂家的主要收入来源

　　that they their made money,

　　除了产品本身

　　most their money off peripherals,

　　还很倚赖其他产品

　　like printers and cables

　　例如打印机、电线

　　and monitors and all that stuff and training.

　　屏幕以及应用培训等等

　　Well, Mac didn't have any of that,

　　这些东西Macintosh全部没有

　　it was all self-contained.

　　它本身已经一应俱全

　　So, sales became the downside, it started.

　　导致苹果电脑总营业额开始下滑

　　And then there was a decision

　　加上有决定要聘请

　　made that would hire about 3,000 corporate⁴ sales people.

　　大约3000名企业销售人员

　　And that's when it started unraveling

　　令到情况开始转坏

1 celebrated   

adj.有名的，声誉卓著的

参考例句：

• He was soon one of the most celebrated young painters in England.不久他就成了英格兰最负盛名的年轻画家之一。
• The celebrated violinist was mobbed by the audience.观众团团围住了这位著名的小提琴演奏家。

2 automated   

a.自动化的

参考例句：

• The entire manufacturing process has been automated. 整个生产过程已自动化。
• Automated Highway System (AHS) is recently regarded as one subsystem of Intelligent Transport System (ITS). 近年来自动公路系统(Automated Highway System,AHS)，作为智能运输系统的子系统之一越来越受到重视。

3 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

4 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。