《名人传记》之乔布斯一代创意天才139:玩具总动员

 　　When the company was running out of money,

　　当公司的资金快要用光时

　　Steve Jobs wanted to fire

　　乔布斯本想解雇

　　the people who were making the short films.

　　制作短片的队伍

　　It was ony when they got nominated¹ for an Oscar

　　不过在他们得到奥斯卡提名后

　　that be decided² that maybe

　　乔布斯决定或者应该将皮克斯动画

　　Pixar should still stay in the movie making business.

　　保留在电影制作行业中

　　By the end of the 1980's

　　80年代末

　　Steve Jobs had two successful-looking businesses:

　　史蒂夫乔布斯看来很成功的两个业务是：

　　NeXT, which licensed³

　　第一是NeXT

　　its operating system to Microsoft Windows,

　　他们将操作系统授权给微软Windows

　　and Pixar,

　　第二是皮克斯

　　which signed a deal with Disney

　　他们和迪士尼达成协议

　　to create three computer animated⁴, feature-length films.

　　将制作三套电脑动画的正规电影

　　But the next few years would prove challenging.\

　　但是未来数年充满挑战性

　　By 1993, Steve Jobs'

　　1993年,乔布斯的NeXT

　　NeXT Computer was in trouble.

　　电脑公司遇上阻滞

　　He shut down the NeXT computer factory

　　他关闭了NeXT的电脑工厂

　　and laid off hundreds of workers.

　　和解雇数以百计的工人

　　That same year,Apple's CEO

　　同年,苹果电脑公司

　　John Sculley resigned

　　行政总裁史考力

　　after a series of failed projects

　　在一连串的计划失败和销售业绩

　　and bad sales.

　　下滑之后宣布辞职

　　For Pixar,

　　对皮克斯画制作室来说

　　1993 proved to be equally discouraging.

　　1993年同样令人气馁

　　Disney stopped production

　　因为迪士尼停止制作

　　their feature film Toy Story

　　他们的动画电影玩具总动员

　　It was a very difficult time,

　　那是非常困难的时期

　　it was a period when we thought

　　那时，我们想

　　we might in fact be shut down all together

　　我们可能真的会关掉一起

　　and the film might never be made.

　　电影永远不会制作了

　　But John Lasseter and his crew of story artists

　　但是约翰拉斯特和他的动画制作工作人员

　　and the whole team reelly came together

　　整个团队团结一心

　　And turned around what had been a difficult situation,

　　还同心协力地渡过那个困难时期

　　made the characters

　　努力令到动画的角色

　　and the story much more interesting

　　和故事更有意思

　　and we forged⁵ ahead

　　最终我们更进一步

　　and got Toy Story made.

　　成功制作了玩具总动员

　　early in 1995

　　在1995年初

　　Disney began promotion⁶ for Toy Story

　　迪士尼开始宣传玩具总动员

　　Steve started becoming much more hands on at Pixar

　　乔布斯开始参与更多

　　and much more involved in the day

　　皮克斯的业务

　　to day operations of the company,

　　亲自投入皮克斯的日常运作

　　much more involved in how the film was going to be marketed.

　　以及从事怎样将电影推向市场的工作

　　Which was very beneficial,

　　这些对于公司非常有益

　　he definitely pushed the Disney marketing⁷ team

　　他成功将迪士尼市场团队的成绩

　　a little bit further than they might have ordinarily gone.

　　推上更高水平

　　Even though they were excited about the film

　　大家很紧张电影的成绩

　　he was more excited about the film.

　　但他更加紧张团队的成绩

1 nominated   

adj.被提名的，被任命的 动词nominate的过去式和过去分词

参考例句：

• She has been nominated for the presidency. 她已经获得了董事长职位的提名。
• The movie was nominated for an Oscar. 这部电影获奥斯卡金像奖提名。

2 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

3 licensed   

adj.得到许可的v.许可，颁发执照(license的过去式和过去分词)

参考例句：

• The new drug has not yet been licensed in the US. 这种新药尚未在美国获得许可。
• Is that gun licensed? 那支枪有持枪执照吗？

4 animated   

adj.生气勃勃的，活跃的，愉快的

参考例句：

• His observations gave rise to an animated and lively discussion.他的言论引起了一场气氛热烈而活跃的讨论。
• We had an animated discussion over current events last evening.昨天晚上我们热烈地讨论时事。

5 forged   

adj. 锻造的，伪造的 动词forge的过去时和过去分词

参考例句：

• A bond of friendship had been forged between them. 他们之间形成了一种友谊的纽带。
• Someone had forged her signature on the cheque. 有人在支票上伪造了她的签名。

6 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

7 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。