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You may have missed the biggest news of the week – at least here in the Motor City. For the first time ever, Apple’s CEO confirmed the tech giant is hot for self-driving cars.
CEO Tim Cook says there’s “a major disruption looming” as self-driving technology, electric vehicles and ride-sharers like Uber and Lyft converge2 into one big ball of change. He says autonomous4 systems are a “core technology” for Apple and “the mother” of all artificial intelligence projects.
The thud you just heard is Detroit’s three CEOs falling out of their chairs. Not because they didn’t know where Apple might be headed. But because the successor to guru Steve Jobs just told the world its priorities to get there.
Apple has the smarts and the money to do it – more than a cool $250 billion dollars.
What that means for Detroit’s automakers and their foreign rivals is nothing short of enormous.
Forget foreign competition from Japan and Germany, Toyota and Volkswagen and the rest. The most serious threat to Detroit and its hometown auto3 industry is the tech revolution in the global auto and transportation space they’ve long owned, but may not for long.
The biggest players are Apple, Alphabet’s Waymo and Intel, the proud new owner of autonomous vision pioneer Mobileye. They’re fast and rich. They’re part of an ecosystem5 where tiny startups coexist with giants. They’re innovative6 and less bureaucratic7.
And they’re far more beloved than Detroit by smart money investors8 looking for the next Amazon so they can score a fat payout.
The disruption Silicon9 Valley’s muscle envisions – to the extent they can see it clearly – would forever change the auto industry born in the shops of Henry Ford10 and Gottlieb Daimler. It would change product development and manufacturing, headcount and who gets hired – or doesn’t. It would mean fewer people would own their own cars, or insure them, or maintain them.
Don’t think it’ll happen? Did you think you’d be able to watch movies, catch sports scores and surf the web on a cell phone? Or that developments in artificial intelligence and visioning systems would enable a car to drive itself? Or that General Motors, of all companies, would be the first automaker to mass produce an autonomous car – and do it in suburban11 Detroit?
The battle for the future of global transportation is on, even if you missed the first shots. Who bets right, and buys early, stands to reap big rewards not seen in the auto space since Ford became a household name.
The numbers are staggering – measured in trillions. We’re in the early days of a titanic12 clash between the Old and New Economy. Between the industrial heartland and a tech sector13 developing technologies that presume to replace drivers altogether.
Yep, buckle up.
It’ll be a heckuva ride.
1 buckle | |
n.扣子,带扣;v.把...扣住,由于压力而弯曲 | |
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2 converge | |
vi.会合;聚集,集中;(思想、观点等)趋近 | |
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3 auto | |
n.(=automobile)(口语)汽车 | |
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4 autonomous | |
adj.自治的;独立的 | |
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5 ecosystem | |
n.生态系统 | |
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6 innovative | |
adj.革新的,新颖的,富有革新精神的 | |
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7 bureaucratic | |
adj.官僚的,繁文缛节的 | |
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8 investors | |
n.投资者,出资者( investor的名词复数 ) | |
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9 silicon | |
n.硅(旧名矽) | |
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10 Ford | |
n.浅滩,水浅可涉处;v.涉水,涉过 | |
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11 suburban | |
adj.城郊的,在郊区的 | |
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12 titanic | |
adj.巨人的,庞大的,强大的 | |
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13 sector | |
n.部门,部分;防御地段,防区;扇形 | |
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