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(单词翻译:双击或拖选)
RACHEL MARTIN, HOST:
There's a lot of talk right now about so-called fake news, which, to be clear, is when fabricated stories are packaged as legitimate1 journalism2. It's a problem other democracies are dealing3 with as well - in Germany, for example, where national elections are coming up this fall. And just as in the U.S., trust in the traditional news media there is waning4. Esme Nicholson reports that Germany's fourth estate is fighting back.
ESME NICHOLSON, BYLINE5: Sixty-five-year-old Angelika Siegner used to know who to trust and who not to. Growing up in communist East Germany, she would ignore party propaganda and get her news by surreptitiously tuning6 in to West German television. But faced with social media newsfeeds in today's globalized world, she feels confused.
ANGELIKA SIEGNER: (Through interpreter) We don't know what's true anymore or what's a lie. It's so difficult to keep up. So we try and feel it out, we ask our friends what they think, and often we all draw the same conclusions.
NICHOLSON: As people rely more on what their friends think, journalists in Germany have to accept that they are no longer as influential7 as they once were.
DAVID SCHRAVEN: It used to be the trust in a brand. You know, you trusted your newspaper. Now you've got friends and friends of friends and Facebook and you trust your friend.
NICHOLSON: David Schraven is the co-founder of correctiv.org, a nonprofit investigative newsroom that's about to partner with Facebook to fact-check German-language stories flagged as suspicious by users. But Schraven says simply identifying this information is not enough. Like it or not, he says, the fake news industry represents serious competition. And traditional media must emulate8 the techniques used so successfully by these purveyors of falsehoods.
SCHRAVEN: We need to acknowledge that our audience is not there where we want it. So we need to follow the audience. We need to work on social media.
NICHOLSON: Schraven says the best strategy for traditional media is to assume the role of a quotable trusted online friend. Even Germany's biggest-selling newspaper, Bild, is concerned about losing readers to the wilds of social media. Julian Reichelt is head of Bild's editorial board.
JULIAN REICHELT: We don't believe that you win those people back by insulting them or alienating9 them. We believe that you have to engage them. You have to talk to them.
NICHOLSON: Losing readers' trust is a serious issue for Bild. Just last month, Reichelt had to retract10 and apologize for a story they published that turned out to be entirely11 fictitious12. Many sniggered at his apology since the paper has a reputation for not being overly concerned about accuracy. But Reichelt said he's now more dedicated13 to transparency than ever and is offering up one of his journalists every day to take questions via live online video link.
REICHELT: Throughout the 30 minutes of such a chat, the number of people yelling at you and putting out wild conspiracy14 theories decreases while the number of people making reasonable arguments increases.
NICHOLSON: And it's not just the media taking a stand against disruptive disinformation. Chancellor15 Angela Merkel's government is drawing up legislation to impose hefty fines on social media sites that don't speedily remove false stories. SPD lawmaker Jens Zimmermann says this is a tricky16 task.
JENS ZIMMERMANN: (Through interpreter) Freedom of speech is paramount17 to our democracy. And we, by no means, want an Orwellian ministry18 of truth. But we have to make it quite clear that the same libel laws and laws against incitement19 of hatred20 apply online as they do offline.
NICHOLSON: But with an election fast approaching, critics say it's already too late for legislation. The media, they argue, must act now to ensure a well-informed electorate21 goes to the polls in September.
For NPR News, I'm Esme Nicholson in Berlin.
(SOUNDBITE OF B. FLEISCHMANN'S "COMPOSURE")
1 legitimate | |
adj.合法的,合理的,合乎逻辑的;v.使合法 | |
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2 journalism | |
n.新闻工作,报业 | |
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3 dealing | |
n.经商方法,待人态度 | |
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4 waning | |
adj.(月亮)渐亏的,逐渐减弱或变小的n.月亏v.衰落( wane的现在分词 );(月)亏;变小;变暗淡 | |
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5 byline | |
n.署名;v.署名 | |
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6 tuning | |
n.调谐,调整,调音v.调音( tune的现在分词 );调整;(给收音机、电视等)调谐;使协调 | |
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7 influential | |
adj.有影响的,有权势的 | |
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8 emulate | |
v.努力赶上或超越,与…竞争;效仿 | |
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9 alienating | |
v.使疏远( alienate的现在分词 );使不友好;转让;让渡(财产等) | |
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10 retract | |
vt.缩回,撤回收回,取消 | |
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11 entirely | |
ad.全部地,完整地;完全地,彻底地 | |
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12 fictitious | |
adj.虚构的,假设的;空头的 | |
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13 dedicated | |
adj.一心一意的;献身的;热诚的 | |
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14 conspiracy | |
n.阴谋,密谋,共谋 | |
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15 chancellor | |
n.(英)大臣;法官;(德、奥)总理;大学校长 | |
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16 tricky | |
adj.狡猾的,奸诈的;(工作等)棘手的,微妙的 | |
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17 paramount | |
a.最重要的,最高权力的 | |
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18 ministry | |
n.(政府的)部;牧师 | |
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19 incitement | |
激励; 刺激; 煽动; 激励物 | |
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20 hatred | |
n.憎恶,憎恨,仇恨 | |
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21 electorate | |
n.全体选民;选区 | |
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