NPR边听边练12:强强联手好处多

 　　【NPR边听边练】致力于提供新鲜有趣、饶有意味的时讯资料，致力于通过精听的方式促进听力提高，致力于不断开阔眼界和深入了解美国观点。

　　精听建议：

　　先完整地把一条新闻听一到三遍，争取掌握大意。然后，一句一句精听，力争每句话都听明白。遇到实在不懂的地方，再听写。

　　下面的文本材料中空缺部分里面要填的词都很简单，不过是一些值得注意的连读或者典型的美式发音哦，有些语速比较快。试试看，你能不能全部写对？

　　（参考文本，欢迎指出错误^^）

　　E-bay has hired Google to ___1___ seen by e-bay users outside of the US.

　　What is it going to mean to E-Bay and Google users?

　　1.E-bay ___2___ what they want which is good for them and good for e-bay.

　　2.It’s a pilot project about ___3___. ___4___ means if you have the Internet telephoning system know as VoIP. And you’re looking at one of these ads, you can just click on the ad and it’ll ___5___. So the world of selling is always looking for new ways not letting ___6___ opportunity get away.

　　3. It’s a way of getting folks to using two new ways of doing business simultaneously¹. Sharbon Bosker, a interactive² marketing³ analyst⁴ describes that if this technology would help consumers get used to using voice over IP capabilities⁵ and would also help them get used to using a click-to-call. That would be an interesting trend that could trickle⁶ into ___7___. This is a sign of how media is evolving, it’s another way ___8___. This goes beyond shopping on e-bay.

　　Why this corporation?

　　There is money in it for both of them and ___9___, too. Google gets to elbow aside Yahoo and Microsoft a little more for interactive supremacy⁷. And E-bay gets some international presence which they need. And so they also ___10___ from the merchants who get the click-to-call transactions.

　　答案：

　　1.sell ads on pages

　　2. users get more ways to find

　　3. future commerce

　　4.Click-to-call

　　5.dial the merchant

　　6.impulse-buying 即兴购买

　　7.other advertising⁸ models

　　8.expending⁹ the traditional search engine model

　　9.competitive advantage

　　10. get a mediate money

1 simultaneously   

adv.同时发生地，同时进行地

参考例句：

• The radar beam can track a number of targets almost simultaneously.雷达波几乎可以同时追着多个目标。
• The Windows allow a computer user to execute multiple programs simultaneously.Windows允许计算机用户同时运行多个程序。

2 interactive   

adj.相互作用的，互相影响的，（电脑）交互的

参考例句：

• The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
• This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

5 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

6 trickle   

vi.淌，滴，流出，慢慢移动，逐渐消散

参考例句：

• The stream has thinned down to a mere trickle.这条小河变成细流了。
• The flood of cars has now slowed to a trickle.汹涌的车流现在已经变得稀稀拉拉。

7 supremacy   

n.至上；至高权力

参考例句：

• No one could challenge her supremacy in gymnastics.她是最优秀的体操运动员，无人能胜过她。
• Theoretically,she holds supremacy as the head of the state.从理论上说，她作为国家的最高元首拥有至高无上的权力。

8 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

9 expending   

v.花费( expend的现在分词 )；使用（钱等）做某事；用光；耗尽

参考例句：

• The heart pumps by expending and contracting of muscle. 心脏通过收缩肌肉抽取和放出（血液）。 来自互联网
• Criminal action is an action of expending cost and then producing profit. 刑事诉讼是一种需要支付成本、能够产生收益的活动。 来自互联网