情景英语口语100主题 055doing business做生意

055 doing business

Words
Market(ing) business contract subsidiary representative office branch office recruitment
office space production line service franchise¹ parent company multinational² shareholder³ director
manager investment warehouse⁴ capital cash flow overheads
corporate⁵ law lawyer law firm sales expense import export
public relations advertisement market leader profit invoice⁶ R&D

Phrases
Invest in a company
Purchase shares
Do business with
Go bankrupt
Business is booming
Market products
Negotiate a contract
Launch a product
Reduce overheads
Increase revenue
Conduct R&D
Expand a business

Beginner
A; what do you thing are the most important things to do when running a business?
B: well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.
A: so, do you think workers should be paid as little as possible?
B: no. if you do that, the workers won’t like their jobs. They will be less efficient and you will get a high staff turnover⁷. Those things will increase you costs.
A: how can a business maxmise revenues?
B: you need to invest in some good adverstising. You have to know where your potential customers are and target them. It’s no good trying to sell computer games to older people. The market is too small.
A; what else do you suggest?
B; find out what other companies charge for the same products or services. Price yourself near the low end. Don’t be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it’s that cheap.

Intermediate
A: what do you think we need to do to get our new branch office running well?
B: first, I ‘d make sure that we have a good, local, corporate lawyer. He or she will know all the local laws and regulations.
A; that’s very important. A firend recommended a good law firm to me. We’ll need someone to hire staff.
B; I think that we should send one of our HR people to do that. I don’t think we should use an agency, because they won’t be familiar with the type of people we employ. Have we decide on the location of the branch office?
A; yes. We have. We chose the location in the northeast of the city, not too far from the airport and on the edge of the CBD.
B; why didn’t we choose an office in the CBD?
A: the offices there were too expensive. Have we negotiated any contracts yes?
B; yes. We’ve signed two contracts with companies that we already do work for in other countries. We hope to sign another three this month.
A: when will the branch office open?
B: hopefully next month. Everything is a little rushed. We should be able to set up our branch office and expand our business quickly.
A; has and advertising⁸ campaign been prepared?
B; yes, it has. We’re going to target the business community through business magazine.
A: I made plenty of business contract on my last visit and through the embassy. We should be able to get plenty of customers.

1 franchise   

n.特许，特权，专营权，特许权

参考例句：

• Catering in the schools is run on a franchise basis.学校餐饮服务以特许权经营。
• The United States granted the franchise to women in 1920.美国于1920年给妇女以参政权。

2 multinational   

adj.多国的，多种国籍的；n.多国籍公司，跨国公司

参考例句：

• The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。
• He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。

3 shareholder   

n.股东，股票持有人

参考例句：

• The account department have prepare a financial statement for the shareholder.财务部为股东准备了一份财务报表。
• A shareholder may transfer his shares in accordance with the law.股东持有的股份可以依法转让。

4 warehouse   

n.仓库；vt.存入仓库

参考例句：

• We freighted the goods to the warehouse by truck.我们用卡车把货物运到仓库。
• The manager wants to clear off the old stocks in the warehouse.经理想把仓库里积压的存货处理掉。

5 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

6 invoice   

vt.开发票；n.发票，装货清单

参考例句：

• The seller has to issue a tax invoice.销售者必须开具税务发票。
• We will then send you an invoice for the total course fees.然后我们会把全部课程费用的发票寄给你。

7 turnover   

n.人员流动率，人事变动率；营业额，成交量

参考例句：

• The store greatly reduced the prices to make a quick turnover.这家商店实行大减价以迅速周转资金。
• Our turnover actually increased last year.去年我们的营业额竟然增加了。

8 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。