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(单词翻译:双击或拖选)
This is Scientific American's 60-Second Science. I'm Karen Hopkin. This will just take a minute.
If you’ve ever gotten sucked into a bidding war on eBay, you know the feeling. With one minute left in the auction1, the bidding is fast and furious2 as everyone tries to come out on top. Higher and higher you up the ante, each click of the mouse a painful reminder3 that you’ve already bid more than you wanted to spend. But why do we do that: overbid at public auctions4? Now a team of neuroscientists says that, rather than the joy of winning, it’s an aversion to losing that drives such economic misbehavior.
In one experiment, the scientists set up a series of auctions. They told half the subjects that they would start the auction with a $15 bonus, which they got to keep if they won. The other subjects were told that, when the auction was done, if they won they’d get an extra 15 bucks5. Either way, the winners would get the same bonus. But the researchers found that people bid more when they were afraid they might lose the money they already had, results that appear in the September 26th issue of Science. Of course, it could also be that people get possessive when they have money in their pockets, even if it’s just a fake6 $15 that you can’t even use to buy an experimental cup of coffee.
Thanks for the minute for Scientific American's 60-Second Science. I'm Karen Hopkin.
1 auction | |
n.拍卖;拍卖会;vt.拍卖 | |
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2 furious | |
adj.狂怒的,暴怒的,强烈的,激烈的 | |
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3 reminder | |
n.提醒物,纪念品;暗示,提示 | |
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4 auctions | |
n.拍卖,拍卖方式( auction的名词复数 ) | |
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5 bucks | |
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃 | |
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6 fake | |
vt.伪造,造假,假装;n.假货,赝品 | |
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