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This is Scientific American’s 60-Second Science. I’m Steve Mirsky. Got a minute?
I just read Bill Carter’s book The War for Late Night: When Leno Went Early and Television Went Crazy. It’s a good look at issues in organizational psychology1, because it describes in detail how a lot of seemingly2 smart people worked together to accomplish a lot of dumb things.
One reason that Leno got killed in the ratings3 at 10 P.M. is that the show was really bad. But bad shows have succeeded on TV before. Leno also faced a new television ecosystem4.
In 2009 key demographic group ratings for network 10 P.M. shows were just half of what they had been five years earlier. And a reason for that was that some 40 percent of households now had the technology of digital video recorders, allowing people to easily program their own TV schedules.
And a habit many people had apparently5 gotten into was to use the 10 P.M. hour to catch up on programs they had recorded either earlier that night or even earlier in the week. So Leno at 10 wasn’t just up against alternative network programming. Thanks to consumer technology, he was up against millions of people’s personal programming options, too.
Thanks for the minute. For Scientific American’s 60-Second Science .I’m Steve Mirsky.
1 psychology | |
n.心理,心理学,心理状态 | |
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2 seemingly | |
adv.从表面上看起来,似乎是 | |
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3 ratings | |
n.等级( rating的名词复数 );收视率;表示电影分级的数字(或字母);(海军)水兵 | |
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4 ecosystem | |
n.生态系统 | |
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5 apparently | |
adv.显然地;表面上,似乎 | |
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