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This is scientific Americans sixty seconds science. I am Ie Welkinson. Got a minute? All rise. The twitter court public opinion is now in session and the next case on the dock will reach a quick verdict because public opinion solidifies¹ rapidly on twitter. That's according to a study in the journal Chaos².

  Researchers collected almost six million twits during a six-month period. They sorted the twits for negative or positive sentiments, then focused on three top related to electronics. At first opinions fluctuated with one side gaining a sided advantage. This advantage grew gradually and then quickly leveled off, leaving one opinion in the stable and dominant³ position, but without an overwhelming consensus⁴. And once public opinion is established, it's unlikely to change. Only those who se a large number of dissenting⁵ opinions among the people they follow on twitter will consider re-examining the opponent viewpoint. These results may offer a valuable lesson for companies, candidates and anyone in spotlight⁶. If you plan to sway the jury, be sure to make your case early, because once public opinions stabilizes⁷, the jury is dismissed.

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