世界名人简介 第156期: 卢英德·诺伊

 　　Indra Krishnamurthy Nooyi is the chairwoman and CEO of PepsiCo, which is the world's fourth-largest food and beverage¹ company. She broke the mould at PepsiCo as all previous CEOs were white American men. Nooyi was fifth on ‘Time’ magazine’s 2007 list of the world's 100 most powerful women. She is the most powerful woman in world business according to ‘Fortune’ magazine.

　　卢英德·诺伊是全球第四大食品饮料公司——百事可乐公司的女总裁和首席执行官。她打破了百事可乐公司历届首席执行官都是美国男性白人的惯例。诺伊在2007年《时代》杂志评选的全球百位最有权势的女人榜单中排名第五，根据《财富》杂志的说法，她是全球商界最有权势的女人。

　　Nooyi was born in 1955 in Chennai, India. As a child, she always did things differently. She never accepted the traditional role of an Indian girl. She joined a cricket team and played the guitar in a rock band. Nooyi got a Bachelor’s degree in chemistry in 1974 and went on to do a Master’s in management at Yale, graduating in 1978.

　　诺伊1955年出生在印度金奈。小时候，她做事总是与众不同。她从不接受印度女孩的传统角色。她加入了板球队，在摇滚乐队中弹吉他。诺伊在1974年获得了数理化专业学士学位，并继续深造，到耶鲁大学攻读管理硕士学位，1978年毕业。

　　Nooyi’s first job in the USA was with the Boston Consulting Group. She did well and moved on to a senior executive position at Motorola and then as head of strategy at ABB. Her skill in helping² ABB achieve success in America caught the attention of PepsiCo boss Wayne Calloway. He told her he “would make PepsiCo a special place” for her.

　　诺伊在美国的第一份工作是在波士顿咨询公司。她工作出色，在摩托罗拉升至高级主管，在ABB中任战略主管一职。她帮助ABB获得成功，这一表现引起了百事可乐公司老板卡洛韦的关注。他告诉诺伊百事可乐公司会成为她大展拳脚的地方。

　　Nooyi has transformed PepsiCo’s fortunes and made it into a food and drink empire. She reshaped its brand identity and bought up many established brands including Tropicana and Quaker Oats. All of this helped double the company’s profits. She was made CEO in 2006. In March 2008, Nooyi was elected chairperson of the US-India Business Council, strengthening US-Indian trade relations.

　　诺伊改变了百事可乐的命运，使它成为食品饮料的帝国。她重塑了品牌特性，收购了许多已建立的品牌如纯果乐和桂格燕麦片。她所有的举措都使百事可乐的利润翻倍。诺伊2006年出任首席执行官。2008年3月，诺伊被选为美印商业委员会主席，旨在加强美印之间的商业往来。

　　1.break the mould 打破陈规

　　例句：Roh was a president who broke the mould-though in the end the mould broke him.

　　总统卢武铉总是打破陈规，但是最后他自己却被陈规所打倒！

　　2.senior executive 高级主管

　　例句：Wow thats a well informed senior executive I can see why Japanese business is doing so well.

　　哇，这可真是位消息灵通的高级主管啊，我知道日企为啥能够做得那么好了。

　　3.catch the attention of 吸引

　　例句：Leverage³ the reputation you’ve built on forums⁴ and the relationships you’ve formed there to catch the attention of editors.

　　利用你在论坛积攒的人气和关系来引起编辑的注意。

　　4.bring up 收购

　　例句：The Gorodets collective farm has recently been bought up by a bank. But it is a very Belarusian kind of privatisation - the bank itself is state-owned.

　　集体农庄最近被一家银行买走，但这种“私有化”也是带有明显白俄罗斯特色的，因为银行本身就是共有的。

1 beverage   

n.(水，酒等之外的)饮料

参考例句：

• The beverage is often colored with caramel.这种饮料常用焦糖染色。
• Beer is a beverage of the remotest time.啤酒是一种最古老的饮料。

2 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

3 leverage   

n.力量，影响；杠杆作用，杠杆的力量

参考例句：

• We'll have to use leverage to move this huge rock.我们不得不借助杠杆之力来移动这块巨石。
• He failed in the project because he could gain no leverage. 因为他没有影响力，他的计划失败了。

4 forums   

讨论会； 座谈会； 广播专题讲话节目； 集会的公共场所( forum的名词复数 )； 论坛，讨论会，专题讨论节目； 法庭

参考例句：

• A few of the forums were being closely monitored by the administrators. 有些论坛被管理员严密监控。
• It can cast a dark cloud over these forums. 它将是的论坛上空布满乌云。