商务口语天天说 怎样讨论广播媒体

第一句：Radio is fairly inexpensive with mass audience.

广播广告面向大众，而且费用不算高。

A: Direct mail is less expensive than TV or newspaper.

直接邮寄广告花费比电视及报纸少。

B: Yes, but it requires higher advance costs.

是的，但其预支费用较高。

A: But its audience are eaily selected, and demographics of percentage of serious recipients¹ can be predicted in advance.

但是其目标对象较易选择，可以事先预测受众所占的比例。

第二句：Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive².

但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。

A: Its audiences are largely segmented and easily targeted.

听众较分散，并且容易被锁定。

B: Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.

但是广播广告只是一种对听觉的刺激。其简洁明了的要求难以制作复杂产品的广告。听众在收听时不会全神贯注。

A: So what's your idea?

那么你有什么想法呢？

 

其他表达法：

At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations.

同时，我们还会在被选中的人口较多的城市的电台广播中宣传，每天三次，每次时间为15秒。

1 recipients   

adj.接受的；受领的；容纳的；愿意接受的n.收件人；接受者；受领者；接受器

参考例句：

• The recipients of the prizes had their names printed in the paper. 获奖者的姓名登在报上。 来自《简明英汉词典》
• The recipients of prizes had their names printed in the paper. 获奖者名单登在报上。 来自《现代英汉综合大词典》

2 attentive   

adj.注意的，专心的；关心(别人)的，殷勤的

参考例句：

• She was very attentive to her guests.她对客人招待得十分周到。
• The speaker likes to have an attentive audience.演讲者喜欢注意力集中的听众。