商务口语天天说 怎样讨论因特网传播

第一句：Outdoor is inexpensive and has little competition for customer attention.

户外宣传花费低廉，在吸引消费者注意力方面几乎没有竞争。

A: Outdoor is inexpensive and has little competition for customer attention.

户外宣传花费低廉，在吸引消费者注意力方面几乎没有竞争。

B: But it has limited information, little control over target audience.

但是所宣传的信息量有限，对目标对象控制能力不强。

A: How about Internet?

因特网怎么样？

第二句：It has potential mass audience, but no control and little targeting capability¹.

因特网具有大量的潜在浏览者，没有控制目标，缺少锁定目标的能力。

A: Internet is a good choice.

因特网是个不错的选择。

B: It has potential mass audience, but no control and little targeting capability.

因特网具有大量的潜在浏览者，没有控制目标，缺少锁定目标的能力。

A: It is difficult to control reader's attention, and also has some delivery problems.

因特网难以控制浏览者的注意力，而且存在一些信息传送方面的问题。

 

其他表达法：

—Sounds like an ideal approach. 似乎是个完美的方案。

—Will we have a new slogan? 我们会有新的口号吗？

—Definitely. 当然了。

The advertising² agency's working on that right now.

广告代理商正在设计呢。

1 capability   

n.能力；才能；(pl)可发展的能力或特性等

参考例句：

• She has the capability to become a very fine actress.她有潜力成为杰出演员。
• Organizing a whole department is beyond his capability.组织整个部门是他能力以外的事。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。