BEP 141 ADV–Presentations: SWOT Analysis(Part1)

In this Business English Pod lesson, we start the first in a 2-part series on presenting a SWOT analysis.

A SWOT analysis is a simple but powerful framework for analyzing¹ your company’s strengths and weaknesses – these are internal to the company – as well as the opportunities and threats you face outside the company. This analysis helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

In today’s lesson, we’ll focus on the first two stages of a SWOT: strengths and weaknesses. We’ll practice language for providing an overview², introducing your main strength, maximizing positive aspects, and acknowledging and introducing a weakness.

We’ll be listening to Terry, a partner at a growing firm of accountants, talking to Susan, the company’s newly hired marketing³ manager. Terry needs to brief Susan about the company and SWOT is a quick and easy-to-understand framework for giving a quick overview of a company and its position.

Listening Questions

1) What is the main source of business for the company?
2) What is the main strength identified by Terry?
3) What weaknesses does Terry mention?

1 analyzing   

v.分析；分析( analyze的现在分词 )；分解；解释；对…进行心理分析n.分析

参考例句：

• Analyzing the date of some socialist countries presents even greater problem s. 分析某些社会主义国家的统计数据，暴露出的问题甚至更大。 来自辞典例句
• He undoubtedly was not far off the mark in analyzing its predictions. 当然，他对其预测所作的分析倒也八九不离十。 来自辞典例句

2 overview   

n.概观，概述

参考例句：

• The opening chapter gives a brief historical overview of transport.第一章是运输史的简要回顾。
• The seminar aims to provide an overview on new media publishing.研讨会旨在综览新兴的媒体出版。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。