step by step 第三册 lesson 107

UNIT 54 COMMUNICATION ( Ⅱ ) Lesson 107 Part Ⅰ

UNIT 54 COMMUNICATION (Ⅱ)

 

Lesson 107

Part Ⅰ Warming-up Exercises

Note-taking: A TV Program Guide

6∶00  __________________________________________

6∶15  __________________________________________

6∶30  __________________________________________

6∶40  __________________________________________

7∶00  __________________________________________

7∶10  __________________________________________

7∶30  __________________________________________

9∶00  __________________________________________

9∶15  __________________________________________

9∶30  __________________________________________

10∶00  __________________________________________

11∶40  __________________________________________

12∶00  __________________________________________

12∶30  __________________________________________

13∶15  __________________________________________

14∶00  __________________________________________

 

Score: ____

Lesson 107 Part Ⅱ

Lesson 107

Part Ⅱ  Television: The Modern Wonder Of

Electronics¹

 

Exercises:

Ⅰ. 1. Where does the name television come from ? What does it mean ?

_____________________________________________________

_____________________________________________________

2. Why do we say that television works² in much the same way as radio?

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3. In what way is TV connected with the life and work of millions of people ?

_____________________________________________________

Ⅱ. Column³ A Column B

1.____  a. the national networks were broadcasting most of their programs in color.

2. ____  b. TV began to burst upon the American scene.

3.____  c. experiments leading to modern television took place.

4.____  d. TV became an industry.

5.____  e. early theories had been turned into working models.

6.____  f. stations that once telecast for only a few hours a day sometimes telecast around the clock.

7.____  g. television had grown into a major part of show business.

8.____  h. the first astronauts televised the “moon walk.”

9.____  i. people in San Francisco watched Olympic Games in Tokyo.

 

Lesson 107 Part Ⅲ

Lesson 107

Part Ⅲ  About Television In Britain

 

Exercises:

1. How long has television been going in Britain ?

_____________________________________________

2. What do the initials⁴ BBC stand for ?

____________________________________________

3. Is there any advertising⁵ on the BBC ?

____________________________________________

4. What is ITV ?

____________________________________________

5. Why does everything start in London ?

____________________________________________

6. What do people think of the advertisements on television ?

____________________________________________

7. Where does the BBC get its money ?

____________________________________________

8. The advertisements aren't very subtle⁶, are they ?

____________________________________________

9. How many channels do the BBC and the ITV have ?

____________________________________________

10. What is Open University ?

____________________________________________

 

1 electronics   

n.电子器件，电子学，电子技术

参考例句：

• About 45000 people worked in electronics in Scotland.苏格兰约有4.5万人在电子行业工作。
• He wants to brush up his knowledge of electronics.他想温习他的电子学知识。

2 works   

n.作品，著作；工厂，活动部件，机件

参考例句：

• We expect writers to produce more and better works.我们期望作家们写出更多更好的作品。
• The novel is regarded as one of the classic works.这篇小说被公认为是最优秀的作品之一。

3 column   

n.列，柱形图；专栏；圆柱；纵队

参考例句：

• I often read his column in the local paper.我经常在当地的报纸上看到他的专栏文章。
• A column of soldiers marched down the highway.一个士兵纵队沿着公路行进。

4 initials   

n.首字母，姓名

参考例句：

• a glass tankard with his initials etched on it 刻有他姓名首字母的玻璃大酒杯
• All the towels were personalized with their initials. 所有毛巾上都标有物主姓名的首字母。

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

6 subtle   

adj.难于觉察或描述的，精巧的

参考例句：

• Her whole attitude had undergone a subtle change.她的整个态度发生了微妙的变化。
• There's a subtle hint of garlic in the sauce.调味汁里稍微有一点蒜味。