有声英文阅读-“宏”鹄之志

Acing¹ the Computer Business

There is little doubt today whether or not Acer can compete in the global marketplace. The computer giant has flourished under the vision of its founder² Stan Shih with revenues of US$9.9 billion last year. As recently as the early nineties, however, Acer, and Shih in particular, were the frequent targets of criticism for being overly ambitious in their international operations.

At that time, Acer appeared to be inefficient³ and inflexible⁴ in comparison with the purely⁵ export-oriented original equipment manufacturers (OEM). Acer was charged for marketing⁶ expenses, which OEMs are not concerned with. The books, however, failed to take into account the benefits gained through Acer's efforts. Acer was also criticized for its slow inventory⁷ turnover⁸.

Shih's solution was the "fast-food? business model, which essentially⁹ moves supplies as close to the market as possible. The model required significant decentralization, and led to the "global name, local touch" idea. All decision makers¹⁰ worldwide are required to be majority shareholders¹¹ in their local affiliates¹², which directly links their success to the success of Acer as a

“宏”鹄之志

今天宏基在全球市场的竞争力毋庸置疑。由于创办人施振荣先生的高瞻远瞩，这个计算机界巨人得以蓬勃地发展，去年总收入达99亿美元。然而，早在九十年代初期，宏基集团，特别是施先生本人，因在国际运作上过于锋芒毕露，常成为众矢之的。

当时，和纯外销的原始设备制造商（OEM)相比，宏基显得效率不高，运作缺乏灵活性。宏基要负担行销费用，而OEM 对此却不必担心。然而，会计帐簿并不会把其费心努力获取的利益考虑在内。此外，宏基还因存货周转率低而屡遭批评。

施先生采取“快餐”经营模式，也就是从根本上让货尽量靠近市场。这种模式需要进行重大的权力下放，从而产生了“世界品牌，当地特色”的理念。世界各地的决策者必须 是当地分公司的大股东，他们的成功直接造就了宏基集团的成功。

1 acing   

vt.发球得分（ace的现在分词形式）

参考例句：

• Up to 4 years relevant experience on budget, cost acing report analysis. 4年以上财务经验，包括：预算经验，成本核算经验，财务报表经验。 来自互联网
• Ian: I always think of happy thoughts. Imagine yourself acing the test. 伊恩：我一直保持快乐的想法。想象你考试满分。 来自互联网

2 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

3 inefficient   

adj.效率低的，无效的

参考例句：

• The inefficient operation cost the firm a lot of money.低效率的运作使该公司损失了许多钱。
• Their communication systems are inefficient in the extreme.他们的通讯系统效率非常差。

4 inflexible   

adj.不可改变的，不受影响的，不屈服的

参考例句：

• Charles was a man of settled habits and inflexible routine.查尔斯是一个恪守习惯、生活规律不容打乱的人。
• The new plastic is completely inflexible.这种新塑料是完全不可弯曲的。

5 purely   

adv.纯粹地，完全地

参考例句：

• I helped him purely and simply out of friendship.我帮他纯粹是出于友情。
• This disproves the theory that children are purely imitative.这证明认为儿童只会单纯地模仿的理论是站不住脚的。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

7 inventory   

n.详细目录，存货清单

参考例句：

• Some stores inventory their stock once a week.有些商店每周清点存货一次。
• We will need to call on our supplier to get more inventory.我们必须请供应商送来更多存货。

8 turnover   

n.人员流动率，人事变动率；营业额，成交量

参考例句：

• The store greatly reduced the prices to make a quick turnover.这家商店实行大减价以迅速周转资金。
• Our turnover actually increased last year.去年我们的营业额竟然增加了。

9 essentially   

adv.本质上，实质上，基本上

参考例句：

• Really great men are essentially modest.真正的伟人大都很谦虚。
• She is an essentially selfish person.她本质上是个自私自利的人。

10 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

11 shareholders   

n.股东( shareholder的名词复数 )

参考例句：

• The meeting was attended by 90% of shareholders. 90%的股东出席了会议。
• the company's fiduciary duty to its shareholders 公司对股东负有的受托责任

12 affiliates   

附属企业( affiliate的名词复数 )

参考例句：

• She affiliates with an academic society. 她是某学术团体的成员。
• For example, these security affiliates participated in the floating of 19,000,000,000 of issues in 1927. 例如，这些证券发行机构在1927年的流通证券中，就提供了一百九十亿美元的证券。