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(单词翻译:双击或拖选)
Every week millions of Britons use computers to access the internet but how many of them actually know their ipods from their IMs? Not many it seems.
A recent survey from Nielsen/ NetRatings – a global internet, media and market research company - shows that while the British are crazy about buying and owning new technology they're not so keen to keep up with the ever-changing jargon1 of 21st century technology.
According to Nielsen/NetRatings, people love having cutting-edge technology but often don't understand the terms that describe what their devices actually do.
For example, 40% of online Britons receive news feeds but 67% don't know that the official term for this service is Really Simple Syndication.
Terms like WiFi and PDA are still meaningless to more than 30% of the British public who regularly work or surf online.
Acronyms3 in particular bamboozle4 users. 75% of online Britons don't know that VOD stands for video-on-demand, while 68% are unaware5 that personal video recorders are more commonly referred to as PVRs.
Millions of people keep in touch via Instant Messaging but 57% of online Brits said they didn't know that the acronym2 for it was IM.
Alex Burmaster, an internet analyst6 with Nielsen/NetRatings commented "The technology industry is perhaps the most guilty of all industries when it comes to love of acronyms. There is a certain level of knowledge snobbery7. If you talk in acronyms you sound like you really know what you are talking about and if others don't understand then they are seen in some way as inferior."
This study shows that many people don't completely understand much of the new technological8 jargon but things are slowly changing. Words such as "blogging" and "podcasting" are now used and understood by enough people for these terms to have made it into the most recently published dictionaries in Britain.
GLOSSARY 词汇表
know their ipods from their IMs 区分数码音乐播放器和即时通讯
are crazy about 疯狂追求
keen to keep up with 热衷紧跟
jargon 术语
cutting-edge technology 超新技术
what their devices actually do 他们的器材到底有何功能
news feeds 新闻消息更新
WiFi 无线传输规格
PDA 掌上电脑
meaningless 没有意义的
surf online 网上游览
acronyms 首字母缩写
bamboozle 迷惑
keep in touch 保持联系
the most guilty 最有负疚感的(最喜欢用缩写的)
knowledge snobbery (技术)知识势力眼
sound 听上去
inferior 低人一等
know what you are talking about 对话题了如指掌
made it 成功了
1 jargon | |
n.术语,行话 | |
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2 acronym | |
n.首字母简略词,简称 | |
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3 acronyms | |
n.首字母缩略词( acronym的名词复数 ) | |
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4 bamboozle | |
v.欺骗,隐瞒 | |
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5 unaware | |
a.不知道的,未意识到的 | |
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6 analyst | |
n.分析家,化验员;心理分析学家 | |
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7 snobbery | |
n. 充绅士气派, 俗不可耐的性格 | |
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8 technological | |
adj.技术的;工艺的 | |
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